Marketing Manager - Automotive (Remote)

Experian • United States, United States • 1d ago

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

We are looking for a multi-faceted Marketing Manager who will develop marketing strategies and campaigns that improve our brand presence and drive traffic and leads. The Marketing Manager will share our story through compelling content and increase pipeline growth. You are strategic while getting into the weeds to execute plans and bring energy to the team. You will help build and maintain a strong and consistent brand presence through a wide range of online and offline marketing channels. You bring passion and new ideas to the table, understand how to drive ROI, measure marketing's impact, and are a strategic business partner able to work across all levels to achieve goals. You will work closely with members of the marketing, product management, and sales teams and report to the Head of Marketing, Automotive.

Plan, develop and execute successful marketing strategies, integrated campaigns and tactics that boost our brand reputation, build pipeline and drive revenue.

Develop content marketing plans across channels including; websites, blogs, events, email, e-newsletters, social media that attracts and converts the target market. Produce valuable content that engages, educates and motivates target groups and fuels external marketing campaigns to promote rankings, engagement and leads.

Own the implementation of marketing plans and tactics, taking strategies from concept to successful execution across relevant channels to achieve team goals.

Generate and oversee the creation of customer testimonials (both print and video) and the creation of compelling case studies to highlight the value we deliver to the industry and build trust and credibility.

Improve measurable results by analyzing campaign and tactic metrics across channels; use reporting tools to evaluate content and channel performance and make adjustments to improve ROI.

Analyze data, including market trends, customer insights and research to make data-driven decisions and inform marketing strategies and tactics.

Build strategic relationships and partner cross-functionally to ensure alignment with business goals.

Bachelor's Degree

10+ years of experience developing B2B marketing strategies, marketing plans, and tactical execution.

Experience in the Automotive or related industry.

Experience with outstanding creative writing, developing impactful content, taking complex technical information and translating it into compelling stories for a B2B audience.

Experience executing integrated marketing campaigns across digital marketing channels and utilizing best practices.

Experience navigating in a collaborative, cross-team capacity

Up-to-date with the latest trends and best practices in marketing and content marketing.

Demonstrated proficiency with marketing applications of AI tools

Benefits/Perks:

Great compensation package and bonus plan

Core benefits including full medical, dental, vision, and matching 401K

Fully remote environment

Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related experience, and education. You will be also eligible for a variable pay opportunity.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, color, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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