Partner Field Marketing Specialist

IBM • Armonk, NY • 2h ago

Introduction

Ecosystem Marketing is the face of IBM Marketing to the Business Partners - collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM and how IBM and the partners together can uniquely drive the IBM business. The Ecosystem Marketer is responsible for supporting IBM's growth strategy with their aligned partner set, including managing co-marketing investments, building and executing partner-led marketing plans, incorporating partners into IBM campaigns, and driving a strong return on IBM's investments.

Your role and responsibilities

The Partner Field Marketing Specialist will provide marketing support to a defined set of named partners. They will work closely with the partners and IBM sellers to drive demand and to increase the mindshare of IBM within the Ecosystem. They will also work with the IBM field marketing team aligned to the Power brand, to support partner-led and IBM-led demand generation initiatives aligned to IBM's growth initiatives.

Specific responsibilities include:

Know The Partners: The Partner Field Marketing Specialist's value lies in knowing the partners, the customer and the market. Through working with IBM Sales and their own partner interactions, they engage with partners to drive demand for IBM Solutions, grow IBM mindshare within the ecosystem, and bring the feedback from the ecosystems back to IBM.

Know The IBM Solutions: All Partner Field Marketers must know the IBM products and solutions aligned to IBM's growth strategy to support partners in developing their marketing plans. This means understanding all the IBM Sales Plays and aligned marketing messaging.

Market with Partners: The Partner Field Marketer is expected to collaborate with Channel Sales and Field marketing teams to influence the Partners marketing investments and land the demand gen marketing tactics with business partners to drive business results, leveraging Co-Marketing funding and Co-Marketing platforms

Support the quarterly plan that delivers year-to-year growth in Business Partner Opportunity Identification thru Co-Marketing and enablement programs for a dedicated partner set and/or brand

Drive partner utilization of Co-Marketing programs by providing partners with the most current/applicable assets and marketing planning assistance

Deliver on the aligned pipeline and revenue objectives both annually and quarterly - including reviews to executive worldwide and geo stakeholders.

Advocate and Integrate business partners into IBM led marketing tactics

Required technical and professional expertise

Prior experience leading complex, high-tech marketing strategy and demand-generation initiatives through modern marketing tactics. This includes campaign planning, execution, and attribution.

Data Driven and analytical

Growth Mindset

Strong Relationship Skills

Strong written and verbal communication skills

Executive presentation skills

Ability to influence cross-functional teams both internally and externally to drive breakthrough innovation

Strong program management experience

Ability to prioritize and meet deadlines in a fast-paced agile marketing environment

Fluent English

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

IBM

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