Director of Commercial Marketing

Patterson Companies, Inc. • Saint Paul, MN • 3h ago

Patterson isn't just a place to work, it's a partner that cares about your success.

One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.

Job Description:

The Director of Commercial Marketing plays a pivotal role in aligning marketing strategies with sales and execution - serving as the essential link between business priorities and revenue outcomes. This role is responsible to lead a team who will build and optimize channel-specific strategies, programs, campaigns, and enablement tools that acquire, grow and retain customers while strengthening Patterson's position as the destination partner.

Partnerships with sales, category management, pricing, content and digital marketing teams will be imperative to design and deliver programs that are insight-driven, results-oriented, and aligned with Patterson's overall growth strategy.

Strategic Channel & Program Leadership

Architect and execute multi-year channel marketing strategies and value-added programs (e.g., private label, equipment, field service) for key segments that align with corporate growth objectives and customer segmentation insights.

Campaign Development & Execution

Lead omnichannel marketing campaigns linked to commercial strategies across merchandise, software, and services, ensuring alignment between digital, content, and field teams to deliver tailored customer experiences.

Forecasting & Performance Analytics

Oversee enterprise-level forecasting models and governance frameworks to track channel performance, conversion, margin, and ROI using predictive analytics and market trends.

Sales Enablement & Field Support

Design enablement strategies and collaborate with Sales leadership to remove adoption barriers, accelerate deal velocity, and support field effectiveness.

Customer & Market Insights

Conduct market research, analyze internal and syndicated data, and monitor trends to inform strategy, identify opportunities, and guide product positioning.

Brand Awareness & Event Strategy

Drive brand visibility through press releases, promotional materials, and event tactics that generate leads and elevate Patterson's presence at tradeshows and industry forums.

Budget & Financial Stewardship

Own the marketing P&L, prepare and manage commercial budgets, track expenditures, and initiate corrective actions to meet financial objectives.

Cross-Functional Collaboration

Serve as a strategic liaison across Marketing, Product, Pricing, Digital, and Operations teams to ensure cohesive go-to-market execution and customer-centric experiences.

Leadership & Innovation

Foster a high-performance culture, establish departmental KPIs, and embed test-and-learn methodologies to continuously optimize marketing impact and team productivity.

Required Qualifications

Bachelor's degree in Marketing, Business, or related field; MBA preferred.

10+ years of experience in B2B marketing, product marketing, channel marketing, or commercial marketing -industry strongly preferred.

Preferred Skills

Related Industry experience

KSA's

Proven track record of building and executing go-to-market campaigns that drive measurable revenue growth.

Proven experience in financial forecasting, pipeline management, and P&L accountability.

Demonstrated ability to collaborate effectively with field sales teams to achieve revenue goals.

Strong understanding of sales enablement, field marketing, and channel dynamics.

Excellent communication, project management, and stakeholder engagement skills.

Data-driven mindset with ability to translate insights into actionable plans.

Comfortable working in a matrixed organization and managing multiple priorities simultaneously.

Strong knowledge of healthcare distribution

This is a hybrid position. Candidates must live within a commutable distance to Mendota Heights, MN.

What's In It For You (https://www.pattersoncompanies.com/join-us/)

We provide competitive benefits, unique incentive programs and rewards for our eligible employees:

Full Medical, Dental, and Vision benefits and an integrated Wellness Program.

401(k) Match Retirement Savings Plan.

Paid Time Off (PTO).

Holiday Pay & Floating Holidays.

Volunteer Time Off (VTO).

Educational Assistance Program.

Full Paid Parental and Adoption Leave.

LifeWorks (Employee Assistance Program).

Patterson Perks Program.

The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills.

$135,800.00 - $169,800.00

EEO Statement

Patterson provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or other related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

At Patterson Companies, we live our values everyday. With more than 8,000 employees worldwide, we're responsible for providing dentists, veterinarians, animal producers, and farmers with the support they need to keep us and our animals healthy.

An Equal Opportunity Employer

Patterson Companies, Inc., is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

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