What you'll bring to the team
Qualifications & Experience
Job Title: Schools and Group Sales Coordinator (Hybrid)
Operating Group: Gateway North America
Division: Operations
Location: Attraction based role
Reports to: General Manager
Job Summary:
The Schools and Group Sales Coordinator is responsible for overseeing all aspects of the group reservation process. Provides information to potential customers and schools/groups. Make group reservations while assisting the guest from start to finish with their visit, including welcoming group upon arrival to the attractions. Responds to guest inquiries while also assisting with regular reviewing responding. Also responsible for providing Administrative Assistant support for the attraction.
Key Responsibilities: (Responsibilities may vary by attraction)
Develop/cultivate/maintain business relationships within assigned markets.
Solicit/negotiate/book new/repeat business to maximize volume/revenue.
Achieve volume and revenue budget for channel focus areas.
Assist with onsite coordination of all schools and groups activities.
Submit weekly and monthly bookings & revenue reports to management.
Maintain and update association listings, fee deadlines, and trade show dates.
Drive incremental business to our site.
Primary focus will be driving the tour and travel market along with group bookings.
Assist with program / campaign analysis.
Plan / Organize / help with implementation of special events / promotions.
Develops and initiates a scheduled client education program. Plans and coordinates ongoing contact and follow-up program for familiarization tours, trade shows and travel related media.
Maintain continuous communication with clients to advise on status of event and identify action items. Develop schedules, checklists, and binders to assist with communication.
Stay abreast of industry changes by researching markets and maintaining strong relationships with event companies and other clients.
Foster all client relationships by conducting follow-up calls to existing client base. Ensure marketing and sales objectives are met or exceeded.
Attend meetings in relation to successful execution of events, including follow up meetings with client and attraction.
Maintain events roster on current, previous, planned, and proposed events.
Coordinate sales calls, and collateral material. Review contract rates with sales manager prior to issuance. Conduct sales presentations. Conduct "maintenance calls" to existing client base according to plan to ensure marketing and sales objectives are met or exceeded.
Develop event action plans and work with attraction operations to implement and improve attraction execution of events for clients.
Administrative Assistant support includes but is not limited to:
Working with site & HR to support recruitment through activities including job fairs, phone screenings, interview scheduling, and candidate management.
Arranging/conducting an Induction program for all employees.
Assisting attraction leadership team in driving team engagement initiatives.
Performing clerical tasks, such as filing and arranging documents, employee files and invoices.
Creating, receipting, and maintaining POs for general office vendors. Maintain office, breakroom, and uniform supply levels. Process and distribute monthly orders supply for entire attraction.
Sorting and distributing incoming and outgoing mail. Operate manual and electronic mailing equipment. Interact with courier companies.
Operate and ensure all office equipment, including fax, copier, and printer, is maintained.
Assisting departments during high volume periods and completing special projects.
Perform other duties as assigned. The above list is not exclusive or exhaustive and may require undertaking such tasks as may reasonably be expected within the scope and grading of the role.
Education and Experience:
High school or GED required. College degree preferred. At least two years of customer service and sales experience. Experience in an in-bound call center is helpful. Ability to work on multiple projects simultaneously and multi-task. Strong written and oral communication skills. Positive attitude and willingness to adapt to dynamic environment. Proficiency with Microsoft Office (Word/Excel/Access) required.
Licenses and Certifications
Ability to obtain related licensures or certification as may be required to perform the essential function of the position or as required by law, if applicable.
Travel Requirements:
May occasionally require local travel.
Health & Safety:
Employees are responsible for the safety of themselves, their colleagues, and guests (where appropriate), in line with the Merlin Entertainments Group Health, Safety and Security Policy and the law. Must ensure they follow safe working procedures for all work activities they undertake, and they must not use any tools or equipment for which they have not been trained. Where incidents do occur, must ensure they are reported to their line manager and cooperate with any investigation as appropriate in accordance with applicable laws.
Working Conditions:
Attendance is a mandatory function of this job.
Typically work Monday through Friday but must be willing to work flexible hours, including morning, evenings, holidays, and weekends to support site operations.
Physical Demands:
Ability to hear, listen, and to communicate with others.
Ability to sit and stand for long periods of time.
Ability to use basic computer tools.
Wear all necessary personal protective equipment to perform job functions.
Move throughout all areas of the attraction with or without reasonable accommodation.
Stand, sit, and/or walk continuously with or without a reasonable accommodation and perform job function for the full shift with meal break.
Bend, stoop kneel, reach twist, lift, push, pull, climb, balance, and/or crouch to accomplish daily activities.
Grasp, turn and manipulate objects of varying size and weight, requiring fine motor skills and hand-eye coordination.
May be exposed to a loud work environment.
Environmental Factors
Depending on location, work may be performed inside or outside with varying temperatures and floor surfaces.
Exposure to varying temperatures, extreme heat or cold and/or wet, damp, or drafty conditions.
Exposure to constant or intermittent sounds of a pitch level sufficient to cause marked distractions.
Exposure to shaking objects and equipment.
Exposure to varying light levels while transitioning in and out of the attraction at various times of the workday.
Lifting Requirements
May be required to lift or carry items weighing up to 10 pounds with or without a reasonable accommodation.
Values
A Merlin job is like no other. Our values - Own Your Craft, Go Together, Enjoy the Ride, Drive &
Discover, and We Care - g u ide the behaviors that set us apart. By living these values, we bring joy,
create connections, and make lasting memories for our guests, while fostering a positive and supportive environment where everyone can thrive.
We Care
We go above and beyond for our guests and our people - no gesture is too thoughtful. We are uncompromising about safety, security, and welfare, setting the highest standards. We work hard to have a positive impact, both on the planet and in our local communities.
Own Your Craft
We constantly sharpen our skills and help others to grow in their roles. We listen closely to others, learning from feedback. We take inspiration from our industry and world, to stay at the forefront of entertainment.
Drive and Discover
We give our best every day, owning our work and seeing it through until it's done brilliantly. We focus on the things that make the biggest difference: do less but do it better. We explore untapped opportunities to delight more guests in more ways, embracing calculated risks.
Go Together
We work on our relationships daily, building teamwork and trust. We collaborate with people from other teams and sites around the globe, to solve problems together and draw on diverse perspectives. We commit to our decisions and move at speed to make progress happen.
Enjoy the Ride
We bring fun and optimism to our work - because happiness helps us be at our best. We support each other through challenges and turn missteps into opportunities to learn. We cultivate a warm, welcoming environment where people feel a strong sense of belonging.
Disclaimer Statement
I confirm that I have read, understand and am able to perform the essential job functions of the job with or without reasonable accommodation.
Benefits
?? Benefits of Joining Merlin Entertainments! ??
?? Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
?? Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!
?? Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions. ??
?? Recognition Programs and Rewards: Celebrate your achievements and hard work!
?? 401(k) Program: Save for the future with company matching contributions.
?? Tuition Reimbursement Programs: Get support for further education and career growth.
?? Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments! ???
Pay Range
USD $18.00/Hr.
Submit a Referral (https://hourlycareers-na-merlinentertainments.icims.com/jobs/10315/booking-coordinator-administrative-assistant/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834381883)
At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!
Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.
Location (Country-State-City) US-MO-Kansas City, MO
Job ID 2025-10315
Employment Type Full-Time
Offer/Contract Type At Will (US Only)
Location Name LEGOLAND Discovery Center Kansas City
Job Locations US-MO-Kansas City, MO
