Lead Product Marketing

AT&T • Atlanta, GA • 2h ago

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

In the role as a Lead Product Marketing, you will design, develop, and implement launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, and support sales growth.

Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:

Conduct and Analyze Investigative Studies: Manage comprehensive studies to evaluate market share, effectiveness of current marketing and sales programs, and the feasibility of new products. Utilize statistical tools to interpret data, providing actionable insights and strategic recommendations.

Develop and Present Research Findings: Create detailed reports summarizing research outcomes and present these findings to marketing management and other stakeholders, utilizing clear visual aids to facilitate understanding and decision-making.

Facilitate Effective Marketing Plans: Collaborate with marketing management to develop and refine marketing plans and programs based on research insights, ensuring alignment with strategic goals and market opportunities.

Consult on Marketing Opportunities: Provide expert consultation at all levels of marketing to identify and capitalize on new marketing opportunities and assess departmental improvements for enhanced marketing information and effectiveness.

Other Duties as Assigned: Perform additional tasks as needed, such as continuous monitoring of market trends, secondary data analysis, customer segmentation, journey mapping, and any other duties to support the marketing and research functions.

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Education/Experience: Bachelor's degree (BS/BA) desired. 5+ years of related experience.

Preferred Experience: 10 years' experience in the following areas: wireless industry (prepaid desirable), product management (developing detailed requirements for new offers/services/functionality, customer journey mapping, analytical skills/data analysis & interpretation), product marketing experience (developing creative, directing agency work, managing production & fulfillment; copy writing skills are a plus).

Supervisor: No

Our Lead Product Marketing earns between?$128,400 - $192,600. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.?

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage?

401(k) plan?

Tuition reimbursement program?

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)?

Paid Parental Leave?

Paid Caregiver Leave?

Additional sick leave beyond what state and local law require may be available but is unprotected?

Adoption Reimbursement?

Disability Benefits (short term and long term)?

Life and Accidental Death Insurance?

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal?

Employee Assistance Programs (EAP)?

Extensive employee wellness programs?

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

AT&T internet (and fiber where available) and AT&T phone

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.

Ready to join our team?

Apply today!

Weekly Hours:

Time Type:

Regular

Location:

Atlanta, Georgia

Salary Range:

$128,400.00 - $192,600.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws

We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status

AT&T

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