Customer Marketing & Engagement Specialist

Champion Home Builders Inc. • Troy, MI • 2h ago

Troy, MI, USA | Full Time

Job Title: Customer Marketing & Engagement Specialist

Department: Marketing Reports to: Director of Marketing Location: [Insert location or "Hybrid/Remote"] FLSA Status: Exempt

Position Summary

The Customer Marketing & Engagement Specialist plays a key role in deepening relationships with key audiences-including homebuyers, and distribution partners, through coordinated marketing programs and communications.

This role supports three critical areas of customer engagement:

Event Marketing & Customer Experience

Distribution Network Relationship Marketing

Email Marketing & Communication Campaigns

By aligning marketing execution with relationship-building goals, this position ensures that all customer touchpoints-whether at a tradeshow, in the inbox, or through a retail partner-deliver value, consistency, and a strong brand experience. This is an ideal role for a marketing professional with excellent project management skills and a passion for customer-first thinking.

Key Responsibilities

Event Marketing & Customer Experience

Support the planning and execution of national and regional events, including trade shows, builder shows, and partner activations.

Coordinate pre-event marketing, on-site brand experience, and post-event follow-up communications.

Work closely with cross-functional teams to ensure that all event touchpoints reinforce the brand and drive meaningful engagement.

Track event outcomes and engagement metrics to assess ROI and inform future strategies.

Distribution Network Relationship Marketing

Act as a marketing liaison for our distribution network, supporting engagement through marketing support.

Manage execution of marketing initiatives offered to strengthen partnerships and drive combined success.

Gather insights and feedback from partners to continuously improve marketing strategies and tools.

Email Marketing & Communication Campaigns

Coordinate the development and delivery of targeted email campaigns across both B2B, and B2C segments.

Manage national and plant-specific communications including event invitations, drip campaigns, product updates, and promotions.

Work with internal stakeholders (including marketing and sales teams) to align messaging with overall brand and engagement goals.

Create and iterate email templates and campaign flows, with a focus on project management and consistency.

Monitor email performance and recommend data-driven optimizations.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field

3-5 years of experience in a marketing or engagement role

Demonstrated experience with event marketing, partner programs, and email campaign coordination

Proficiency in email marketing platforms (e.g., Salesforce, MailChimp, or equivalent)

Strong project management, organization, and time management skills

Excellent interpersonal and written communication skills

Ability to work cross-functionally with internal teams and external partners

Basic design tool experience (e.g., Canva, Adobe Creative Suite) is a plus

Key Competencies

Customer-focused mindset with a relationship-driven approach to marketing

High attention to detail and brand alignment

Ability to manage multiple projects and stakeholders simultaneously

Strategic thinking with a bias toward execution and follow-through

Comfort in a fast-paced, evolving environment

Why This Role Matters

As a Customer Marketing & Engagement Specialist , you'll serve as a key connector between our brand and our most important audiences. Through events, email communications, and retail partnerships, you'll help ensure our marketing is not only consistent and well-executed-but meaningful, memorable, and relationship-driven.

EEO Statement

Champion Home Builders is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other legally protected characteristics. Champion Home Builders participates in the E-Verify Program.

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