Salesforce Marketing Strategist

Caterpillar, Inc. • Cary, NC • 5h ago

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Job Summary

The Marketing Technology Activation team is hiring a Salesforce Marketing Strategist responsible for working between marketing teams and technical teams to lead strategic development and adoption of Salesforce Marketing Cloud. This person will be considered a deep subject matter expert in the development and delivery of marketing automation, while also understanding the importance of an integrated web experience and form strategy. A current Marketing Cloud Consultant Certification from Salesforce is necessary for this role.

What You Will Do:

Develop multi-channel Salesforce Marketing Cloud campaigns on behalf of marketing teams and provide insight on how to optimize their marketing automation strategies.

Consult and educate marketing teams on the usage of other marketing technologies to improve marketing performance and achieve business objectives.

Understand business unit partner marketing strategy and how to incorporate it into enterprise level digital solutions.

Represent the business in marketing technology and/or data planning meetings, road mapping, reveals, and retrospectives.

Lead medium to large projects, with moderate to high complexity related to marketing technology and/or data development and adoption.

What You Will Have:

Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.

Strategic Thinking: Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Consideration For Top Candidates :

Current Salesforce Marketing Cloud Consultant certification or receive within 30 days of employment

Proficiency in email specific HTML, Marketing Cloud SQL, and AMPscript

Additional experience with Salesforce Sales Cloud, Salesforce Cloud Page development and Adobe Experience Manager (AEM)

Ability to multi-task and balance your own workload

Capable of providing actionable insights from marketing performance data

About Caterpillar

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Additional Details:

This primary position is located in the Dallas, TX office

5-days in office work

Summary Pay Range:

$126,000.00 - $189,000.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

Medical, dental, and vision benefits*

Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

401(k) savings plans*

Health Savings Account (HSA)*

Flexible Spending Accounts (FSAs)*

Health Lifestyle Programs*

Employee Assistance Program*

Voluntary Benefits and Employee Discounts*

Career Development*

Incentive bonus*

Disability benefits

Life Insurance

Parental leave

Adoption benefits

Tuition Reimbursement

These benefits also apply to part-time employees

This position requires working onsite five days a week.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

November 6, 2025 - November 10, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .

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