Associate Marketing Manager

BD (Becton, Dickinson and Company) • Warwick, RI • 3h ago

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Job Overview

We are seeking a proactive and detail-oriented U.S. Associate Marketing Manager to support the execution of strategic marketing initiatives for our Plastic & Reconstructive Surgery (PRS) portfolio. This role will collaborate cross-functionally to drive GalaFLEX brand awareness, product adoption, and market growth. The ideal candidate will also play a key role in coordinating regional and national conferences and supporting digital and social media campaigns. This role will report to the Senior US Market Development Manager and help develop U.S. strategic market development plans based on market conditions and best practices.

Requirements

Serves as a product champion to provide technical support to cross-functional teams, and assist in training, meetings, and conventions nationally

Develops detailed knowledge of regional markets trends, issues, etc. to provide guidance and challenge local decisions, assumptions, and results

Supports marketing programs, projects, and commercial activities including development of sales tools and enhancing the digital and social media strategy

Assists with brand strategy and message development for new and existing products

Conducts market research and competitive analysis to identify trends and opportunities in the market

Utilizes analytics and CRM to effectively manage customer data, track engagement, and support sales alignment

Coordinates logistics and marketing efforts for regional and national conferences including registration, booth set-up, lead generation and post-conference follow-up

Manage and support social media initiatives including content planning, scheduling, and performance tracking

Collaborates with PRS and other business leaders to support strategic customer initiatives

Actively encourages and supports a positive culture within the PRS team and the AR&R Platform

Education

2-4 years marketing experience in medical device or combination drug/device industry with a bachelor's degree or 1-2 years marketing experience in any medical, clinical, or technical related industry with an MBA or MSc

Preferred Qualifications

MBA or advanced degree preferred

Previous experience in women's health or plastic surgery a plus

Prior experience in healthcare communications, education, and promotion a plus

Company Overview

We are the Makers of Possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

EEO Statement

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

Primary Work Location

USA RI - Warwick

Additional Locations

USA IL - Vernon Hills

Work Shift

At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You (https://jobs.bd.com/en/our-commitment-to-you) .

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