Product Marketing Communications Specialist

BlackBox • Plano, TX • 2h ago

Purpose of the Job:

Black Box TPS is seeking a motivated Product Marketing Specialist to join our global marketing team in Plano, TX. In this role, you'll support the worldwide go-to-market strategy for our KVM (Keyboard-Video-Mouse), AV (Audio-Visual), and IoT (Internet of Things) product lines, with a strong focus on Control Room applications across key industries. Working closely with Product Management, Sales, and Demand Generation teams, you will help translate complex technologies into compelling value propositions, customer stories, and sales enablement tools that drive revenue growth and global market leadership.

Primary Roles & Responsibilities

The successful candidate must have demonstrated ability to perform the following:

Go-to-Market Execution:

Support the Director of Product Marketing in planning and executing global GTM initiatives, product launches, and solution campaigns.

Messaging & Positioning:

Develop and maintain clear, differentiated product messaging, positioning, and competitive value propositions for target markets.

Content Creation:

Produce marketing collateral including product briefs, presentations, web content, sales tools, and case studies tailored to vertical markets (Government, Transportation, Manufacturing, etc.).

Sales Enablement:

Equip regional sales teams and channel partners with training, presentations, and competitive insights to effectively position our KVM, AV, and IoT solutions.

Market Research & Analysis:

Track industry trends, customer needs, and competitor activities to inform product direction and messaging.

Customer & Channel Engagement:

Collaborate with channel marketing and demand generation to support events, webinars, customer visits and campaigns that highlight our product and solution leadership.

Performance Measurement:

Support measurement of product marketing KPIs including launch success metrics, content utilization, and contribution to pipeline and revenue.

Skills, Knowledge, Abilities

Familiarity with Control Room, AV, or IoT markets a strong plus

Experience in developing, implementing and controlling of modern, complex marketing programs in a matrix organization.

Strong marketing skills in the areas of lead generation, digital marketing, program development, events/seminars and product promotions, defining and managing appropriate marketing mix.

Ability to creatively problem solve and self-motivate to ensure optimization of team activities and that marketing objectives are being met.

Proven ability to craft clear business and technical messaging for global audiences.

Strong writing, presentation, and project management skills.

Experience collaborating cross-functionally with product management, sales, demand generation and marketing operations teams.

Proficiency in CRM and marketing automation platforms (Salesforce, Pardot)

Highly results oriented

Creative mentality

Strong team player

Education/Experience Requirements

Bachelor's degree in Marketing, Business, Communications, or related field.

5-7 years of experience in B2B product marketing, ideally in technology or industrial sector.

Strong copy writing skills (examples required)

Willing and able to travel on occasion.

Additional

We offer the excitement of a fast paced environment and a competitive total compensation package commensurate with experience, excellent benefits and the advancement opportunities that come from being part of a growing company.

Black Box is a leading technology solutions provider. Our mission is to accelerate our customers' business by valuing relationships with our team members, clients and stakeholders. By continuously growing our knowledge, we remain relevant in the market and are in a superior position to help customers design, deploy and manage their IT infrastructure. Through our values, such as innovation, ownership, transparency, respect and open-mindedness, we deliver high-value products and services through our global presence and 2,500+ team members in 24 countries and growing. Black Box is a wholly-owned subsidiary of AGC Networks.

Black Box is an equal opportunity employer. Black Box does not discriminate against individuals on the basis of race, color, marital status, sex, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, genetic information, or any other protected status, and endorses those policies and practices which seek to recruit, hire, train and promote the most qualified persons into available jobs.

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