VP Marketing and Communications

Robert Half • Pasadena, TX • 19h ago

Description We are looking for an experienced and visionary VP of Marketing and Communications to lead strategic initiatives for a dynamic service-oriented organization in Pasadena, Texas. This role demands a hands-on leader capable of architecting a comprehensive B2B marketing strategy, driving demand generation, and ensuring alignment across all marketing functions. The ideal candidate will thrive in a fast-paced environment, guiding teams and external partners to deliver measurable results.

Responsibilities:

Develop and implement a robust B2B marketing strategy tailored to a technical audience with extended sales cycles.

Design and oversee a scalable demand generation framework to create a consistent pipeline of sales opportunities.

Establish and monitor key performance indicators to ensure alignment with organizational goals and optimize marketing budgets.

Conduct in-depth market research to understand buyers, competitors, and industry trends, applying insights to strengthen positioning and go-to-market strategies.

Collaborate with engineering and product teams to transform technical features into compelling value propositions and customer-centric messaging.

Lead the creation of high-impact technical content such as white papers, case studies, webinars, and articles to position the company as a thought leader.

Equip the sales team with exceptional collateral, presentations, and competitive intelligence to support complex deal negotiations.

Build and lead a high-performing marketing team, recruiting and mentoring talented professionals to meet business needs.

Manage relationships with external agencies and partners, ensuring accountability and delivery of quality results.

Partner with leadership to develop internal communication initiatives that engage employees and align them with organizational goals. Requirements - Minimum of 15 years of experience in B2B marketing, with proven success in leading marketing efforts for technical businesses.

Strong strategic and executional skills, with the ability to operate as both a high-level strategist and hands-on contributor.

Expertise in managing long sales cycles for high-value deals, ranging from six to seven figures.

Demonstrated ability to translate complex technical concepts into clear and impactful business language.

Proficiency in building and managing demand generation engines with a data-driven approach.

Exceptional communication skills, capable of aligning diverse teams and stakeholders around a unified vision.

Extensive experience in creating and overseeing technical content strategies that drive engagement and establish thought leadership.

Track record of successfully managing internal teams and external resources to achieve marketing objectives. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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