Market Engagement Manager

UNUM • Portland, ME • 11h ago

Job Posting End Date: November 14

When you join the team at Unum, you become part of an organization committed to helping you thrive.

Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life's moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this, we provide:

Award-winning culture

Inclusion and diversity as a priority

Performance Based Incentive Plans

Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability

Generous PTO (including paid time to volunteer!)

Up to 9.5% 401(k) employer contribution

Mental health support

Career advancement opportunities

Student loan repayment options

Tuition reimbursement

Flexible work environments

All the benefits listed above are subject to the terms of their individual Plans .*

And that's just the beginning...

With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you're directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today!

General Summary:

This position is responsible for establishing and managing engagement development and activation strategies that support enterprise growth opportunities. This includes the ideation and creation of the message architecture, the selection of optimal channels for activation and mapping release plans to align with optimal engagement and business goals. This person will be the engineer for what engagements to develop, which channels to leverage this in and how to measure effectiveness of the assets and interactions.

Principal Responsibilities and Duties

Develop market activation strategy and build out campaigns to support activation goals

Plan and optimize the buyer experience across activation channels and content formats

Engage and influence internal stakeholders (including sales) to develop core assets and aligning buyer needs to business solutions to craft in-market positioning

Measure and report on key goals, engagement, interactions and consumption

Identify trends, insights and best practices for new activation development and formats.

Manages testing of activations including content (including calls-to-action) across activation channels

Works closely with broader team to build out new and updated materials for demand generation

Manage relationships with outside vendors and contractors as needed

Develop new ways to distribute core engagements including podcasts, videos, and other mediums

Work closely with thought leaders in the organization to leverage for engagement opportunities

Create new ways to cultivate engagement including community development, social, PR and media

Collaborate with UI/UX designers, product managers, business analysts, and developers to identify and solve business needs

May perform other duties as assigned

Job Specifications

4-year college degree required with at least 5 years of Marketing experience with an emphasis on content marketing, social media and demand generation

A high degree of initiative, creativity and problem-solving skills will be expected

Strong understanding of media, marketing-sales funnel metrics, and how they can be analyzed

Experience in managing content delivery and channel distribution

Experience in WebCMS, marketing automation and other marketing technologies

Ability to leverage analytics and data to inform market activations strategy

Understanding of CRM and Marketing automation platforms (Salesforce and Marketo a plus)

Proficiency in Excel and PowerPoint

Strong interpersonal skills, ability to work with and manage cross functional teams

LI-TB1

~IN1

Unum and Colonial Life are part of Unum Group, a Fortune 500 company and leading provider of employee benefits to companies worldwide. Headquartered in Chattanooga, TN, with international offices in Ireland, Poland and the UK, Unum also has significant operations in Portland, ME, and Baton Rouge, LA - plus over 35 US field offices. Colonial Life is headquartered in Columbia, SC, with over 40 field offices nationwide.

Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.

The base salary range for applicants for this position is listed below. Unless actual salary is indicated above in the job description, actual pay will be based on skill, geographical location and experience.

$75,500.00-$142,700.00

Additionally, Unum offers a portfolio of benefits and rewards that are competitive and comprehensive including healthcare benefits (health, vision, dental), insurance benefits (short & long-term disability), performance-based incentive plans, paid time off, and a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not. All benefits are subject to the terms and conditions of individual Plans.

Company:

Unum

UNUM

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