Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.
Job Summary
As an Account Director, Universal Ads, you will focus exclusively on driving new demand across search agencies, merchant aggregators, and SMB performance marketers, introducing them to the power of Connected TV through Universal Ads.
This is a highly entrepreneurial role within Comcast Advertising, sitting at the intersection of performance marketing and television. You'll be responsible for identifying new partners, educating the market, and helping advertisers transition from social and search to CTV as a proven performance channel.
You'll collaborate closely with internal teams across Sales, GTM, Product, Enablement, and Marketing to ensure your clients experience the full value of the Universal Ads platform- from onboarding to optimization.
Job Description
Core Responsibilities
Drive adoption of the Universal Ads self-service CTV platform among performance-driven agencies, aggregators, and SMB advertisers in verticals where CTV delivers measurable results (e.g., home services, marketplaces, and DTC brands).
Prospect and close new business opportunities through outreach, discovery, and tailored platform demos.
Educate and consult agencies and advertisers on how to leverage Universal Ads for customer acquisition, lead generation, and measurable ROI.
Partner with the Enablement and Product Solutions teams to ensure new clients are successfully onboarded and set up for success.
Build and maintain relationships with key agency decision-makers, helping them integrate CTV into their clients' existing performance marketing mix.
Provide market feedback to internal stakeholders to inform roadmap, GTM strategy, and packaging for SMB and performance-focused verticals.
Track and report on key sales metrics, including pipeline growth, active advertisers, and revenue pacing.
Represent Universal Ads and Comcast Advertising at industry events, conferences, and client meetings.
Qualifications:
3+ years of direct selling experience in programmatic, self-service CTV, or digital performance advertising (search, social, or display).
Strong understanding of the performance marketing ecosystem, including search agencies, aggregators, and SMB advertisers.
Proven track record of prospecting, generating leads, and closing new business.
Exceptional communication, presentation, and consultative selling skills.
Ability to work cross-functionally and navigate a large, matrixed organization like Comcast Advertising.
Analytical mindset with the ability to translate client objectives into measurable outcomes.
Self-starter who thrives in a fast-paced, entrepreneurial environment.
Preferred Requirements:
Experience selling or supporting SMB advertisers or agencies focused on performance outcomes.
Familiarity with CTV, programmatic media, or DSP platforms.
Ability to synthesize market feedback and contribute to product and go-to-market evolution.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant's criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.
Skills:
Digital Advertising; Performance Marketing; Strategic Selling
Salary:
Primary Location Pay Range: $136,795.74 - $205,193.61
Additional Range: This job can be performed in California, and Illinois with a Pay Range of $119,696.27 - $205,193.61
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Targeted Commission: $100,000.00
Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
Job Family Group: Sales
