Retail Marketing Manager

Ford Motor Company • Dearborn, MI • 13h ago

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position...

Based in Dearborn, and in coordination with the Director, Retail Marketing, the individual will be a critical interface role with the Ford Pro Marketing Team and support development of the Variable Marketing strategy and tactical execution plans for Ford Pro in US Marketing & Sales, and specifically for our Southeast Market Area.

What you'll do...

Shared, collaborative responsibility for M&S's national incentive strategy. Works with the coordinated M&S Team (GSO and field) to develop quarterly go-to-market strategy including retail/lease incentives and payments, vehicle line showroom relationship, conquest/owner retention initiatives, lease termination management, and new vehicle launch incentives to drive attainment of Market Area/National sales and share targets. Position supports the deployment of ~$10B in national variable marketing and $400M in regional menu pick spending while maintaining a simplified C&I go-to-market tactics

Key Objectives tied to achievement of the following targets: National retail sales targets, market share objectives, net revenue, net pricing per unit, VM % of net revenue, leasing objectives, Ford Credit market share, new product launch success, and vehicle line contribution margins.

Develop and implement new tools to monitor competitive VM spends, speed-to-market and lease/retail payment comparisons to Ford facing vehicle line. Focused on developing targeted go-to-market strategies to drive sales, share and conquest opportunities , as well as the ability to drive profitable demand through ongoing and relentless VM efficiencies, Inventory Reframing collaboration, regionality support, and Yield Management Test and Learns.

Participate in the transformation of our VM approach to business from how we deliver more targeted offers to reimagining the approach to Sales Events.

Strengthen our winning team and "One Team" culture through routine team checkpoints, promote Work Life balance, team member "in spotlight" sessions and celebrating our wins.

You'll have...

Minimum

Bachelor's Degree or equivalent

Extensive US Marketing & Sales field experience, including dealer sales, merchandising and promotional planning, dealer relations, dealer vehicle wholesale and Ford Credit interaction.

Even better, you may have...

Preferred

Although job is viewed as a developmental position for outbound Regional Managers, will also consider current Regional Managers needing GSO/C&I experience. Will also consider candidates in need of a developmental position who are on the path towards General Management in Marketing.

Prior General Office, and specifically Retail Marketing/C&I experience, as a LL6/LL5 is preferred and ideal background.

Experience as Sales Zone Manager, Sales Operations Manager and/or Marketing Manager are preferred job experience/background.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:

Immediate medical, dental, vision and prescription drug coverage

Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

Vehicle discount program for employees and family members and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays, including the week between Christmas and New Year's Day

Paid time off and the option to purchase additional vacation time.

This position is a leadership level 5.

For more information on salary and benefits, click here:

https://fordcareers.co/LL5SP1

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is onsite. #LI-Onsite #LI-TS3

Requisition ID : 52547

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