Analyst, Audience Strategy & Research, The Athletic

New York Times • New York, NY • 10h ago

The mission (https://www.nytco.com/company/mission-and-values/) of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

About the Role

As an Audience Strategy & Research Analyst, you will lead all research initiatives that demonstrate the value of our audience to both company partners and advertising clients. You will uncover actionable audience insights and use different research tools to deliver in-depth reporting, analysis, and recommended solutions.

You'll support and collaborate on custom research projects, including campaign measurement, to prove the effectiveness of advertising on The Athletic. You will participate in key business markets, collaborating with sales, strategy, planning, creative, and other teams. You will be an important contributor to the team that articulates The Athletic's brand story and its unique value proposition to marketers. You will report into the Manager of Measurement.

Responsibilities:

You will execute custom research - primarily Brand Lift studies - to measure the effectiveness of The Athletic's ad products and campaigns against key KPIs

You will leverage proprietary and syndicated data to create analyses that position The Athletic in the marketplace and strengthen client proposals

You will develop and analyze custom surveys in partnership with The New York Times Audience Strategy team based on defined research briefs

You will ensure quality across all research projects, from study design and survey creation to analysis

You will build cross-functional relationships to communicate research findings throughout the organization

You will track competitive trends, advertising innovations, and client needs to translate market intelligence into applicable insights

You will demonstrate support and understanding of our value of journalistic independence (https://www.nytco.com/company/mission-and-values/) and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

1+ years of experience (e.g. internships) in advertising research or insights development at an agency, research vendor, or brand

1+ years of experience with data analysis and storytelling, going beyond the "what" to tell the "why" within research results

You have knowledge of the digital marketing ecosystem and media business

You have knowledge of media tools, data and audience measurement tools (MRI, Ipsos Affluent Survey, GWI, Comscore, Kantar, Brand Metrics, SimilarWeb, Google Analytics, Qualtrics, Tableau)

This is a hybrid role based out of the New York, NY office.

REQ-019001

The annual base pay range for this role is between:

$75,000 - $82,000 USD

The New York Times Company is committed to being the world's best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)'s Know Your Rights Poster is available here (https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal) .

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

For information about The New York Times' privacy practices for job applicants click here (https://nytco-assets.nytimes.com/2020/06/NYT\Applicant\Privacy_Policy.pdf) .

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site (https://www.nytco.com/careers/) . The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.

If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the Federal Trade Commission (https://reportfraud.ftc.gov/#/) or your state attorney general (https://www.consumerresources.org/file-a-complaint/) .

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