AVP, Customer Engagement Technology - Marketing

CVS Health • Woonsocket, RI • 3h ago

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary:

We are seeking a collaborative and strategic leader with deep expertise in artificial intelligence (AI) and marketing technology (MarTech) to accelerate the adoption and enablement of innovative tools that enhance customer engagement across our Front Store, Pharmacy, and CMX businesses.

The AVP, Customer Engagement Technology - Marketing will drive the vision, implementation, and optimization of our customer engagement technology stack, ensuring seamless integration with business goals and delivering personalized, data-driven experiences to our customers.

Key Responsibilities:

Lead the strategy, implementation, and enablement of PCW's customer engagement technology ecosystem.

Optimize marketing effectiveness through advanced customer segmentation, personalization, and targeting using AI and MarTech platforms.

Partner with business owners and enterprise digital teams to enhance PCW's public web presence, driving roadmap development and execution.

Champion the use of emerging technologies, including generative AI, to deliver best-in-class marketing while ensuring compliance with evolving regulatory standards.

Advocate for the customer by influencing capability development that enhances the consumer experience.

Introduce innovative approaches to deliver differentiated digital experiences that attract, engage, and retain PCW customers.

Build and lead a high-performing team focused on marketing technology innovation and value creation.

Required Qualifications:

10+ years of experience in marketing technology and operations, including 3+ years in a leadership role.

Proven expertise in CRM and MarTech platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, and Google Marketing Platform.

Hands-on experience with AI tools including generative AI platforms (e.g., Writer AI, Jasper, Stencil).

Strong understanding of marketing workflows across paid and owned channels (digital, video, print, integrated).

Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms.

Familiarity with project management tools (e.g., Jira, Asana, Workfront) and resource planning systems.

Demonstrated success in navigating matrixed organizations and supporting multiple brands or business units.

Experience managing hybrid or remote teams across time zones.

Strong operational and strategic thinking skills with the ability to prioritize and communicate effectively with senior leadership.

Excellent written and verbal communication skills, especially when engaging executive stakeholders.

Preferred Qualifications:

Experience in both B2B and B2C marketing environments.

Background in digital transformation or customer experience strategy.

Knowledge of data privacy regulations and compliance frameworks (e.g., GDPR, CCPA).

Experience with customer data platforms (CDPs) and personalization engines.

Education:

Bachelor's Degree required in Marketing, Business, Computer Science, or a related field.

Master's Degree preferred in Marketing Technology, Digital Strategy, or Business Administration.

Pay Range

The typical pay range for this role is:

$157,800.00 - $363,936.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan .

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 11/03/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

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