Senior Marketing Automation Strategist - 23557_4-5879

GHD • Rosemont, IL • 2h ago

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/13062295 Job Description

Senior Marketing Automation Specialist

**Location: Any of our 50+ offices in US or Canada. Role is Hybrid with requirement to go to a GHD office 3 days a week

Office locations here:

Global Office Locations | GHD

At GHD, we don\'t just believe in the power of commitment, we live and breathe it every day.**

That\'s why we pledge to empower all our people to make a positive impact. Combining our deep technical expertise with the capabilities of our clients and partners, we respond to some of the most complex challenges facing our planet today.

We\'re seeking a Senior Marketing Automation Specialist who thrives at the intersection of technology and creativity! If you\'re passionate about optimizing B2B marketing campaigns, managing cutting-edge platforms, and turning data into actionable insights, this may be your dream role. Join us to partner with our Marketing teams to ensure our initiatives help drive business growth and inspire our clients. Your expertise will be key in enhancing campaign performance, maintaining data integrity, and aligning our efforts with our commitment to our clients. If you\'re ready to drive innovation and make a difference, we want to hear from you!

What you will do

Lead marketing automation initiatives to drive demand generation and

growth using our MarTech ecosystem and multi-channel campaigns.

Define and continuously refine list segmentation strategies and

rules to ensure effective audience targeting and maximize activation of the marketable database.

Create and improve campaigns, engagement studio nurtures and

automations to feed into personas, lead scoring/grading rules, personalization and audience engagement programs.

Optimise email campaigns to drive outstanding click-through rates,

resulting in high-quality marketing qualified leads (MQLs) and contributing to pipeline growth.

Help define, setup and administer systems and governance processes

for successful marketing use of Marketing Cloud Account Engagement, Personalization and Advertising as well as integrations with Salesforce and other tools in the stack.

Partner with marketing and IS teams to drive results, resolve

marketing issues and support critical business initiatives.

Test and manage consent management rules, related lists, and ongoing

compliance.

Administer email and audience management over and under-targeting

rules, tag governance, folder structure, custom objects, ongoing clean-up and campaign naming conventions.

Scope out new requirements for systems, integrations and process

changes that will improve marketing\'s effectiveness. Test and rollout new changes to marketing.

Lead and/or contribute to projects related to optimization of our

MarTech stack, use of A.I. and future innovations.

Required experience and knowledge

5+ years of hands-on experience implementing and using Salesforce

Marketing Cloud Account Engagement (Pardot), with advanced skills in building and segmenting audiences.

Salesforce certifications in Account Engagement and Sales Cloud are

preferred.

Advanced experience working with:

Marketing automation and engagement platforms, such as Salesforce

Marketing Cloud Account Engagement, Eloqua, Marketo

CRM campaign automations, including building flows within Salesforce

CRM

Integration platforms such as Zapier, Workato, Tibco

Event and webinar platforms, ideally Eventbrite and ON24

Good understanding of key MarTech tools, including:

Personalisation tools, such as Adobe Target or Salesforce Marketing

Cloud Personalization

Analytics platforms, including Google Analytics, Salesforce

Marketing Cloud Intelligence, Power BI

Adtech platforms, such as Salesforce Marketing Cloud Advertising

Studio

AI tools and technologies relevant to marketing and automation

Overall skills and experience

Strong problem-solving skills - able to work with incomplete

information to design and document effective solutions (\"white space\" solutioning).

Excellent presentation skills - confident communicating marketing

technology plans and progress to a variety of stakeholders, helping teams understand the business value.

Able to work independently with strong attention to detail, and a

flexible, resourceful approach to delivering results.

Comfortable managing multiple projects across global time zones in a

fast-paced, deadline-driven environment.

Empathetic and culturally aware, with the ability to collaborate

effectively across diverse teams.

Self-motivated and curious, with a strong desire to stay up to date

on MarTech and AI trends and best practices.

Benefits:

401K - Employees are eligible to participate on the first day of the month following 3 months of service

Paid time off - Our PTO benefit is designed to provide eligible employees with a period of rest

GHD

Go to Apply

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