Assistant Brand Manager (Aerogarden)

Scotts Miracle-Gro • Marysville, OH • 17h ago

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Every Associate plays an important role in providing innovative solutions for today's gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders. About AeroGarden: AeroGarden isn't just an indoor gardening system; it's a rapidly growing, digitally native brand at the forefront of home technology and sustainable living. With primary sales channels on Amazon, Direct-to-Consumer (DTC), and through Social Selling, AeroGarden combines innovation, convenience, and the joy of fresh produce into one exciting product. We believe everyone deserves the freshest food all year-round, and AeroGarden makes it accessible, fun, and easy. This is one of our most exciting emerging brands, poised for significant future growth. The Opportunity: We are seeking a passionate and results-driven Assistant Brand Manager (ABM) to join our dynamic marketing team. The ABM will play a crucial role in supporting the development and execution of brand strategies to drive growth, market share, and consumer loyalty. This individual will assist in managing the brand's day-to-day operations, from market analysis and campaign execution to budget management and cross-functional project leadership. The ideal candidate is a strategic thinker with a strong analytical mindset, a creative spark, and a "can-do" attitude. This is a hybrid position based out of our Corporate Office in Marysville, Ohio. What You'll Do Brand Strategy & Planning:

Assist the team in developing annual brand plans, including setting objectives, strategies, and key performance indicators (KPIs).

Community Engagement & Social Strategy

Lead the development and execution of our social community strategy, building vibrant online communities across platforms (Facebook, Instagram, TikTok, X, Reddit, etc.) that foster authentic conversations and deepen brand loyalty.

Actively manage daily community interactions by responding to comments, messages, and consumer conversations in real time, always in a consistent brand voice.

Monitor social sentiment and trending conversations to identify engagement opportunities, mitigate potential issues, and elevate insights back to the brand team.

Track and analyze engagement, reach, sentiment, and community growth to continually optimize our approach.

Marketing Campaign Execution

Support the development and rollout of integrated marketing campaigns across social, digital, PR, in-store, and traditional channels.

Collaborate with agencies and internal teams to create channel-right content that resonates with brand focus audiences.

Market Analysis & Insights

Analyze market data, including sales figures, market share, consumer research, and competitor activity, to identify key trends, risks, and opportunities

Translate data into actionable insights to inform brand strategy and decision-making

Prepare and present regular performance reports to senior leadership

Product & Innovation

Collaborate with R&D, sales, and supply chain teams to support the product innovation pipeline, from concept development to launch execution. Assist in managing

Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjM5NDk4LjEwNTA4QHNjb3R0c21pcmFjbGVncm9jb21wLmFwbGl0cmFrLmNvbQ

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