OUC - The Reliable One , is presently seeking a Senior Market Research Analyst to join the Marketing & New Products division. At OUC, we don't just work - we're building a bright future of innovation and transformation for future generations.
We are looking for an analytical, insight-driven professional to lead market research initiatives, uncover customer insights, and transform complex data into actionable strategies that shape business decisions and enhance customer satisfaction.
In this role, you will be responsible for:
Leading and managing both primary and secondary research projects, including survey development, focus groups, ethnographic studies, and syndicated research.
Analyzing large datasets to identify patterns, trends, and insights that inform business strategy.
Developing and maintaining customer segmentation schemas, competitive intelligence on other utilities and industry trends, and tracking customer experience metrics.
Collaborating with cross-functional teams including Marketing, Communications, Strategy, and Customer Experience to communicate insights and make data-driven recommendations.
Creating and presenting executive summaries and reports that clearly convey findings to senior leaders.
Managing research vendors, timelines, and deliverables to ensure high-quality outcomes.
We are looking for a storyteller with strong quantitative and qualitative research skills, someone who can "connect the dots" across complex data to provide meaningful insights that shape strategic direction.
OUC is an industry leader and the second largest municipal utility in Florida committed to innovation, sustainability, and our community, OUC's mission is to provide exceptional value to our customers and community by delivering sustainable and reliable services and solutions.
Join a team of visionary Change Agents, Strategists, and Community Ambassadors who understand the vital role of diverse experiences in powering creativity and industry transformation. At OUC, each position contributes to the success and achievement of our goals. Click here (https://youtu.be/s\ZnGjX\Sas) to learn more about what we do.
The ideal candidate will have:
Bachelor's degree in Business Administration or a related field from an accredited college or university
Minimum of five (5) years of experience in market research, consumer insights, customer data analytics or similar role
Experience in crafting and managing project scope and budgets (preferred)
Experience with Survey Monkey, Excel, Mtab, Tableau and Qlik or similar software/survey tools (preferred)
OUC offers a very competitive compensation and benefits package. Our Total Rewards package includes, to cite a few:
Competitive compensation
Low-cost medical, dental, and vision benefits and paid life insurance premiums with no probationary period.
OUC's Hybrid Retirement Program includes a fully-funded cash balance account, defined contribution with employer matching along with a health reimbursement account
Generous paid vacation, holidays, and sick time
Paid parental leave
Educational Assistance Program, to include tuition reimbursement, paid memberships in professional associations, paid conference and training opportunities
Wellness incentives and free access to all on-site OUC fitness facilities
Access to family-oriented recreational areas
Paid Conference and Training Opportunities
Free downtown parking
Hybrid work schedule
Click here to view our Benefits Summary. (https://www.ouc.com/docs/human-resources-documents/benefits_summary.pdf)
Salary Range: $85,000 - $106,700 annually - commensurate with experience
Location: " The Greenest Building in Downtown"- Reliable Plaza (https://ouc.com/environment-community/reliable-plaza) , 100 W. Anderson St., Orlando, FL 32801
Please see below a complete Job description for this position.
Job Purpose:
Leads projects, collaborates with stakeholders and conducts market research to identify actionable insights and consumer trends. Engages in customer research to influence business strategy, improve customer satisfaction and generate revenues. Authors reports, summaries and presentations using consolidated complex information, compiled through quantitative and qualitative analysis of marketing data. Provides consultation to stakeholders and business leaders and collaborates with internal teams to understand business needs and share key findings.
Primary Functions:
Scopes primary (direct interaction with research subjects to gather data) and secondary (utilizing data developed by others) research projects, creates action plans, metrics and reports
Develops, maintains and updates broad social and consumer trend data relevant to the organization
Develops, maintains and updates customer segmentation schema highlighting stated and unstated needs and pain points
Develops, maintains and updates competitive intelligence on other utilities, policy and regulatory changes. Maintains current data on company performance metrics in reference to peer utilities
Develops insights and recommends actions to support the development of new products and services for OUC customers
Develops tracking metrics to assess the value proposition and customer satisfaction with non-traditional products and services
Recommends metrics to track impact of communicated research recommendations and creates analytics to identify patterns and trends
Identifies, secures and manages vendors and contracts
Identifies or develops data sets, manages syndicated data and third party research with relevant data from traditional and non-traditional sources
Identifies and creates target respondent lists and creates strategies for communications with respondents
Develops questionnaires and discussion guides, analyzes data and summarizes results
Facilitates research activities
Develops insights and makes recommendations from primary research interactions, gathers insights and makes recommendations derived from the secondary research
Shares insights and recommendations via reports and presentations
Develops training materials to broaden understanding of research within the team
Prepares reports and presentations communicating company performance metrics and offers insights into key drivers of results
Conducts ad hoc research and analysis in support of ongoing peripherally related projects
Performs other duties as assigned.
Technical Requirements:
Demonstrates Knowledge of proven and emerging market research techniques and appropriate applications for each method
Conceptualizes and executes primary & secondary research projects
Primary (direct interaction with research subjects to gather data) including survey development, focus group moderation, ethnographic studies, in-depth interviews, social listening or other tools as appropriate
Secondary (utilizing data developed by others) including correlation and causal-comparative design
Demonstrates advanced understanding of marketing statistics including relevant descriptive statistics, sampling techniques, significance testing, segmentation techniques, data modeling and trend analysis
Understands organizational strategy and applies understanding to research activities
Ability to:
'Connect the dots' between and across projects to develop impactful insights that drive tangible results
Assist and consult with other groups to define, scope, manage and execute research projects
Develop compelling data-driven stories that represent and advance the voice of the customer
Remain highly organized, managing multiple engagements simultaneously
Show superior attention to detail
Be a self-starter, requiring limited guidance and direction
Learn quickly - especially new analytical tools
Approach research with creativity and curiosity
Develop unique and creative methods and techniques to uncover insights
Simplify explanations of factually complicated scenarios with little loss of fidelity
Act as a surrogate for the voice of the customer and advocate for the customer experience
Lead, coach and offer guidance to teammates and peers
Present information professionally, clearly and concisely both verbally and in writing to teammates, peers and senior leaders
Examine processes and methods for continuous improvement opportunities and regularly seeks a better way
Make arithmetic computations using whole numbers, fractions and decimals, and compute rates, ratios and percentages;
Utilize Microsoft Office suite of software to prepare reports and presentations
Utilize database software, and survey and reporting tools such as Survey Monkey, Qlik, and Tableau.
Education/ Certification/ Years of Experience Requirements:
Bachelor's degree in Business Administration or a related field from an accredited college or university
Minimum of five (5) years of experience in data analytics, market research, consumer insights, or similar role (required)
Experience in crafting and managing project scope and budgets (preferred)
Experience with Survey Monkey, Excel, Mtab, Tableau and Qlik or similar software/survey tools (preferred)
Working Conditions:
This job is absent of disagreeable work conditions.
Physical Requirements:
This job consists of sitting, speaking, hearing, reading, typing, writing, and detailed inspection. This job may consist of reaching overhead, standing, and walking.
OUC-The Reliable One is an Equal Opportunity Employer who is committed through responsible management policies to recruit, hire, promote, train, transfer, compensate, and administer all other personnel actions without regard to race, color, ethnicity, national origin, age, religion, disability, marital status, gender, sexual orientation, gender identity or expression, genetic information and any other factor prohibited under applicable federal, state, and local civil rights laws, rules, and regulations .
EOE M/F/Vets/Disabled
