The mission (https://www.nytco.com/company/mission-and-values/) of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.
The New York Times is seeking a visionary, results-oriented leader to serve as the Director of Partnerships Marketing, a newly created role leading this important area of marketing. This role will be a key driver in contributing to the company's growth strategy through high-value enterprise partnerships. You will be responsible for shaping a pipeline of commercial ventures that drive customer acquisition, audience expansion, brand and revenue objectives. You will report to the Vice President of Growth Marketing with a dotted line to the Vice President of Brand Marketing and be based in our New York City office. You'll operate as a strategic business partner to senior leadership across the organization. This role requires an individual who can not only lead marketing execution but also influence business development strategy and deal negotiation terms. This is currently a senior individual contributor role leading cross-functional teams, with the potential to grow into people management over time.
Why Now
The New York Times is home to a wide portfolio of products, from world-class journalism to iconic lifestyle products like Games, Cooking, Wirecutter, and The Athletic. This, along with the strength and equity of The Times brand, makes us a highly sought-after partner. To fully capitalize on this potential, we are increasing our investment in the resourcing and governance of partnerships. This new role will help Marketing transition from managing ad-hoc inbound requests to proactively building a pipeline, establishing mutually beneficial terms, and leading the implementation of high-value co-branded marketing campaigns and experiences.
Key Responsibilities
Partnership Strategy & Leadership:
As the primary marketing strategist for major partnerships, you will join the cross-functional Partnerships Governance council, vetting the overall brand fit of proposed partners and ensuring marketing objectives and resource needs are well-integrated into deal terms. You will identify and implement programs that balance the objectives and resources from teams such as Platforms, B2B, Advertising, Product, and Licensing. You will proactively develop an end-to-end pipeline, guiding programs through approvals, execution, and measurement.
Enterprise Goal Alignment & Performance:
You will identify opportunities to contribute to enterprise goals via partnerships, such as reaching new audiences to drive brand affinity, driving subscription growth, or increasing advertising revenue. You will also help shape a "B2B2C flywheel" capable of retargeting and retaining subscribers after a partnership expires. You will lead the analysis of partnership performance, providing regular reports to senior leadership and external partners on key metrics and making data-driven recommendations for optimizations and future strategies. You'll be held accountable for meeting quarterly and annual targets.
Go-to-Market & Execution:
You will oversee the development and execution of co-branded marketing campaigns related to partnerships. You will champion best practices in partnership marketing, leveraging your expertise in integrated marketing and brand strategy. This role also involves managing the implementation of a flexible creative and execution resource model, including scoping the costs associated with a given partnership deal. You will also manage the marketing budget for partnership initiatives, including forecasting, allocation, and tracking of expenses. You will uphold the high brand standards for The Times' parent brand and portfolio of lifestyle products, work with Legal to ensure all work is compliant, and be held accountable for ensuring all the terms of the deal have been fully met by involved parties.
Cross-Functional Collaboration:
You will build strong relationships with cross-functional peers to set expectations for team dynamics and responsibilities. This includes working with internal and external teams, agencies, and other third-party production partners. Your ability to instill trust quickly will ensure projects are well-resourced, planned, and executed with excellence.
Basic Qualifications
8+ years of relevant experience in orchestrating consumer marketing campaigns and a track record of identifying and assessing success metrics.
4+ years of experience leading as the primary marketing lead, accountable for marketing craft quality and performance results.
Previous experience leading and guiding brand partnerships from ideation to execution.
Advanced communication, organization, and project management skills.
Deep expertise in data-driven decision-making and analysis.
Exceptional skills working cross-functionally and establishing shared objectives.
Direct experience managing external agencies or partners.
Brand strategy skills including positioning, value propositions, and adhering to brand and identity guidelines.
Preferred Qualifications
Experience in a digital subscription model
Experience in shaping deals that have a paid customer growth objective
REQ-019015
The annual base pay range for this role is between:
$160,000 - $175,000 USD
The New York Times Company is committed to being the world's best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)'s Know Your Rights Poster is available here (https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal) .
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