Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
As the Marketing Manager, you will lead the development and execution of marketing strategies that generate qualified leads, elevate brand awareness, and drive down-funnel conversion. You will serve as the functional subject matter expert, developing strategy and executing in collaboration with internal and external team members. You'll track performance, analyze results and draw conclusions in order to recommend improvements to marketing strategies and tactics. You will develop processes and procedures to drive department efficiencies. You'll manage a team which may include exempt and non-exempt employees.
Job Description
** 5-7 years hands on experience required in a digital marketing role, specifically in lead generation
Core Responsibilities**
Develop and manage integrated marketing campaigns across digital, social, email, and traditional channels.
Create and maintain consistency in brand messaging across all touch points.
Manage external vendors, agencies, and freelancers as needed.
Tracks and manages marketing expenses in order to ensure that they are within budget parameters.
Manages local promotions and event marketing; coordinates with direct sales staff.
Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
Develops and maintains demographic and other market data as needed in order to support marketing goals.
Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes and issues.
Analyzes subscriber numbers and packages and revenue to determine performance compared to budget.
Develops financial models in designing packaging and pricing to ensure competitive position in market.
Creates reporting to measure success of marketing programs.
Assists with maintaining and improving ongoing marketing programs, analyses and reports.
Develops new ideas and communicates potential uses for analytics across the business.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Customer Experience (CX); Marketing Strategies; Marketing Programs; Marketing Campaigns
Salary:
Primary Location Pay Range: $100,550.25 - $150,825.38
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Job Family Group: Marketing
