Overview
Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members "do better." Joining PenFed is more than being an employee; it's about being a part of the PenFed family.
PenFed is hiring a (Hybrid) Lead Generation Marketing Mortgage Manager at our San Antonio, Texas or Tysons, Virginia location. The Manager of Lead Generation Marketing for Mortgage will develop and execute marketing strategies targeting members and prospects seeking mortgage financing year-round. The role supports various mortgage products, including VA loans, FHA loans, and first-time home buyer programs, through strategic marketing initiatives and rate-based opportunities.
This role will be responsible for supporting strategy development, go-to-market planning, and implementing direct response marketing campaigns to drive mortgage lead volume, including pre-approvals. The role will help architect lead generation strategies across multiple channels, including paid search, social media, display advertising, rate table marketing, affiliate programs, email, and direct mail. Success requires effective coordination with cross-functional teams, including Loan Products, Secondary Marketing, Sales, Loan Originations, IT, Legal, Compliance, Change Management, Enterprise Marketing, and internal/external agencies.
Responsibilities
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.
Assist in the overall product marketing strategy for Mortgage purchase, including B2C go-to-market strategies and communication touchpoints for any new product offerings or promotions.
Drive direct response marketing in support of channels including digital media (paid search, social media, email, digital out of home) and traditional direct mail to deliver on business goals.
Collaborate with cross functional teams, including creative teams (internal and external agencies), digital experience, PenFed.org, paid digital, procurement, operations, product, business controls, compliance and legal to ensure consistency, accuracy and alignment on all efforts.
Produce materials and reporting to support meetings, presentations, webinars, taskforces, and marketing communications for product marketing initiatives and assigned projects and may occasionally report performance.
Contribute to the annual campaign calendar for PenFed Mortgage, including deployment dates, messaging, and testing to align with business KPIs and allocated budget.
Helps track and manage the associated budget and ensure alignment with PenFed branding, as well as full reporting on campaign effectiveness; works with a roster of agencies, including internal and external agencies.
Continuously assess campaign results to drive decision-making and marketing recommendations.
Intake data and insights from multiple groups and sources and distill into actionable offers and plans that meet members and market needs.
Work with cross-functional teams for compliance and legal changes, updating and coordinating reviews for marketing materials across channels.
Assist the presentation of marketing plans to various internal stakeholders, including the marketing, product, analytics and management teams.
Help the Marketing team to develop and optimize offers and fulfillment processes to ensure positive membership and prevent regulatory concerns.
Demonstrate ability to make data-driven decisions while considering the member needs and mindset.
Take feedback from other teams in an objective manner and incorporate into overall strategy as necessary.
Assist with other product marketing projects as needed.
Travel/attend PenFed sponsored events which require support.
This role is responsible for ensuring business continuity.
Qualifications
Equivalent combination of education and experience is considered.
Bachelor's degree in business, Marketing, Communications, or related field.
Minimum of five (5) years of experience in Marketing, Communications, or related field required.
Demonstrated experience in building integrated, go-to-market marketing campaigns that leverage direct response digital and traditional marketing, with an emphasis on paid digital media, email, video, and direct mail.
Proficiency in marketing Salesforce Marketing Cloud, Journey Builder, and Google Analytics/GA4 a plus.
Experience with paid search platforms (Google Ads, Microsoft Ads) and affiliate marketing platforms and programs.
Experience with lead purchasing programs and platforms within the mortgage industry.
Knowledge of landing page and A/B testing methodologies.
Proficiency in reporting and Tableau data visualization tools.
Expertise in product marketing strategy and project management principles and practices; Asana experience a plus.
Strong writer and ability to build presentations, strong leadership skills, with ability to lead meetings and present to senior level management and ability to conduct research, report on findings.
Excellent communications, conflict management, and negotiation skills.
Must possess a strong work ethic and be an enthusiastic team player.
Self-starter with the ability to work collaboratively, prioritize, and meet deadlines.
Experience in financial services or highly regulated industry a plus.
Supervisory Responsibility
This position will not supervise employees.
Licenses and Certifications
There are no additional certifications required.
Work Environment
While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.
Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.
Travel
Ability to travel to various worksites and be on-call may be required.
About Us
Established in 1935, PenFed today is one of the country's strongest and most stable financial institutions with over 2.9 million members and over $31 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam and Puerto Rico. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment OpportunityPenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 402-639-8568.
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