Lead, Marketing Data Strategy, Centerwell

Humana • Richmond, VA • 1d ago

Become a part of our caring community and help us put health first

Join Humana's Customer Data Strategy team as a Lead, Data Strategy, CenterWell, where you'll help shape the data strategy that powers how we engage and serve patients across CenterWell. This role partners closely with marketing leaders, domain business owners, and technology teams to define and deliver data strategies that are actionable, scalable, and aligned with enterprise and patient care goals.

Use your skills to make an impact

Develop and lead the information strategy that connects CenterWell's patient engagement goals to data requirements, ensuring our efforts are supported by robust, future-ready data capabilities.

Partner with marketing and business stakeholders to define future patient data needs and translate care strategies and lifecycle touchpoints into detailed, actionable requirements.

Recommend data models and architecture for new capabilities that support personalized patient experiences, segmentation, and performance measurement.

Write detailed requirements documents that guide engineering and analytics teams in building scalable, compliant data solutions.

Lead internal governance milestones , including PIRC reviews and other checkpoints required by enterprise processes.

Build strong relationships across the enterprise , including with architecture, analytics, and business domains, to ensure alignment with enterprise data strategies and patient-centric initiatives.

Collaborate with the Omni product team to co-create how patient data is activated within tools used by marketers for audience selection and campaign execution.

Drive improvements in data quality, accessibility, and usability , with a focus on patient-focused initiatives and responsible data use.

Use your skills to make an impact

Required Qualifications

Bachelor's degree in Marketing, Data Strategy, Business Analytics, or a related field - or 8+ years of relevant experience in lieu of a degree.

5+ years of experience in data strategy, marketing analytics, or related roles.

Strong understanding of patient engagement, healthcare data ecosystems, and lifecycle management.

Experience translating business needs into scalable data solutions.

Excellent communication and stakeholder management skills.

Working knowledge of SQL and ability to support data validation and analysis.

Preferred Qualifications

Experience with cloud data platforms and marketing technology stacks.

Familiarity with privacy regulations and healthcare data compliance practices.

Experience with enterprise architecture and cross-domain collaboration.

Advanced analytical skills and experience with data visualization tools.

Experience working with patient data in healthcare or wellness environments.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$115,200 - $158,400 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 10-24-2025

About us

Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.

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