Become a part of our caring community and help us put health first
Become a part of our caring community
Join Humana's Integrated Marketing Analytics team as an Associate, Marketing Analytics Capabilities, where you'll support the development and maintenance of tools that power our marketing analytics ecosystem.
Role Responsibilities
As a member of the Marketing Analytics Capabilities team, you'll assist in enhancing and maintaining marketing analytics platforms that support performance measurement and strategic decision-making. You'll contribute to tool governance, documentation, and adoption efforts, helping ensure stakeholders have access to reliable, user-friendly solutions that drive insight and impact.
Key responsibilities include:
Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM) platforms and other solutions that enable performance measurement, attribution, and strategic insight generation (e.g. multi-touch attribution).
Assist in coordinating with third-party partners for solutions such as identity resolution and audience data enrichment.
Collaborate with internal data scientists and marketing analytics peers to enable development of advanced methodologies like multi-touch attribution.
Contribute to documentation and governance efforts to ensure tools are well-managed, accessible, and aligned with business needs.
Help monitor platform usage and gather stakeholder feedback to support continuous improvement and adoption of analytics solutions.
Participate in cross-functional initiatives to enhance the marketing analytics ecosystem and promote data-driven decision-making.
Use your skills to make an impact
Use your skills to make an impact
Required Qualifications
Bachelor's degree in Marketing, Information Systems, or a related field.
1+ years of experience in marketing analytics, business intelligence, or data platform support roles.
Familiarity with marketing analytics tools and methodologies, including exposure to Media Mix Modeling (MMM) or similar performance measurement frameworks.
Experience assisting with third-party vendor coordination for solutions such as identity resolution, audience segmentation, or data enrichment.
Basic understanding of marketing attribution concepts, such as multi-touch attribution or customer journey analysis.
Preferred Qualifications
Exposure to identity resolution platforms such as LiveRamp, Neustar, or similar vendors.
Familiarity with the Adobe Experience Cloud stack, including Adobe Analytics or Adobe Audience Manager.
Experience supporting marketing analytics initiatives in cloud environments (e.g., Snowflake, Azure, AWS).
Knowledge of HIPAA and data privacy standards
Interest in developing expertise in marketing measurement tools and contributing to the evolution of analytics capabilities
Experience with automation or data integration processes
Work at Home Information
To ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Virtual Pre-Screen
As part of our hiring process for this opportunity, we are using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.
If you are selected to move forward in the process, you will receive a text message inviting you to participate in a HireVue prescreen. In this prescreen, you will receive a set of questions via text and given the opportunity to respond to each question. You should anticipate this prescreen taking about 15 minutes. Your responses will be reviewed and if selected to move forward, you will be contacted with additional details involving the next step in the process.
Alert: Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$89,000 - $121,400 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 10-23-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
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Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
