Global Director of Wearables Marketing

Meta • San Francisco, CA • 2d ago

Summary:

The Reality Labs group is looking for a Director of Integrated Marketing to help shape the future of AI Wearables devices. In this role, you will lead campaign and marketing programs for the current and future Wearables portfolio, directly manage a team of integrated marketers, and lead the greater cross-functional teams responsible for Wearables marketing. Your team will be responsible for defining global marketing plans, partnering with cross-functional teams to lead best-in-class go-to-market for new hardware and product launches, and leading the development of breakthrough global integrated marketing programs and campaigns that deliver against business goals. This role will also lead our relationships with brand partners like Ray-Ban, driving mutual growth and results. You will have demonstrated experience leading and influencing partners and cross-functional teams to develop effective integrated marketing plans using analytical rigor, understanding of consumer and market and the right mix of brand and product knowledge. You are an accomplished marketing leader with strategic and creative instincts honed at the world's best brands, experience demonstrating the short-and long-term return effectiveness and efficiency, and a proven record of building, supporting, and inspiring multi-disciplinary marketing teams. You excel in a high growth environment and is effective at establishing collaborative working relationships with various teams across disciplines and levels.

Required Skills:

Global Director of Wearables Marketing Responsibilities:

Build, manage, and nurture the marketing team responsible for Wearables portfolio

Lead the global marketing strategy, campaign, and program development for the Wearables portfolio

Establish partnerships with cross-functional partners including Creative, Product Marketing, Marketing Analytics, Marketing Insights, Product Management, Retail, Media, and more

Lead relationships with brand partners and external agencies and create impactful campaign work

Demonstrate the effectiveness and efficiency of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics

Represent the Marketing team with marketing, Reality Labs, and company-level leadership

Proactively detect the largest problems impacting their team's execution and makes decisions that resolve and manage dependencies

Minimum Qualifications:

15+ years of experience in marketing, advertising, and brand strategy

8+ years of experience managing consumer marketing teams with experience developing integrated marketing programs for large global brands

5+ years of experience working on consumer technology brands/products

Experience partnering with Insights and Analytics to learn, iterate, and evaluate

Experience managing global budgets, with a focus on stewarding responsible spend that drives business goals

Experience managing brand partner, driving mutual growth and results

Experience building and scaling a brand, business, and organization

Preferred Qualifications:

Experience in consumer hardware

Experience leveraging music, fashion, sports partners to build brands

Public Compensation:

$227,000/year to $296,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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