Director of Strategic Marketing - Power

Vertiv Corporation • Westerville, OH • 1d ago

Job Description Vertiv is powering the infrastructure behind tomorrow's digital world. Operating in over 130 countries with $7.2 billion in sales and growing, we're at the forefront of data center and AI innovation-building the foundation for a smarter, faster, and more connected future. We are seeking a Director of Strategic Marketing - Power to lead global marketing efforts for our Power Management portfolio. This role serves as the primary strategic voice for the portfolio, combining deep expertise in customer applications, industry trends, competitive intelligence, and go-to-market execution. As a key member of the Global Portfolio Marketing Center of Excellence, the Director acts as the single point of contact for the Power management business unit (AC and DC Power systems, energy storage, power switching and distribution, switchgear, busway systems, etc.), with end-to-end accountability for marketing strategy, product positioning, launch governance, and campaign execution. This is an onsite position at our Global HQ in Westerville, OH. RESPONSIBILITIES

Own product COE relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across all Power product lines (AC and DC Power systems, energy storage, power switching and distribution, switchgear, busway systems, etc).

Develop comprehensive product launch and program plans for new and existing solutions that drive a solutions marketing mindset across the business unit.

Act as a subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for Power solutions and products.

Own product messaging & expertise that drive product campaigns - drive depth of knowledge in external product communications, promotion and sales enablement.

Competitive analysis and positioning strategy

Research market trends, industry trends, and competitive landscape.

Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams.

Work closely to enable sales teams via training materials and tools for solutions.

Develop sales tools and materials, including presentations, brochures, and case studies.

Assist in creating sales strategies and tactics to effectively position and sell solutions.

Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.

Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams.

Support regional marketing programs to address market opportunities and customer needs.

Develop and continuously improve customer facing collateral: data sheets, brochures, website, and other.

Other duties and responsibilities as assigned.

QUALIFICATIONS

Minimum 12+ years' experience in product marketing, channel marketing, engineering, or product management for B2B in a technical industry.

5+ years experience people leadership experience

5+ years in a technical industry (data centers is a plus).

Engineering background a plus.

Knowledge of Powertrain products (AC and DC Power systems, energy storage, power switching and distribution, switchgear, busway systems, etc).

Strong presentations and public speaking skills.

Experience with data analysis and ability to effectively communicate findings while tailoring to variety of different audiences.

Ability to create value propositions and messaging strategies.

Ability to develop strategies for creating marketing, driving pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.

Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjI0OTI1LjEwNTA4QHZlcnRpdmNvbXAuYXBsaXRyYWsuY29t

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