Become a part of our caring community and help us put health first
Humana is a Fortune 50 healthcare powerhouse with over $100 billion in annual revenue, leading the charge to improve the health and well-being of America's most vulnerable populations - including seniors and lower-income communities. With a bold vision and cutting-edge technology, Humana is transforming healthcare delivery to make high-quality care more affordable, accessible, and secure.
As an Associate on Humana's Media Optimization & Effectiveness team, you'll be at the forefront of designing and executing impactful media campaigns that drive real results. You'll collaborate across paid media channels, support campaign planning and reporting, and help ensure our investments are not only efficient and effective - but also innovative and future-focused.
Overview
As an Associate, you will support with planning, recommendations and implementation of paid media campaigns using a variety of media channels designed to increase product awareness, member/patient acquisition and consideration with key influencers.
You'll work closely with internal teams and external partners to help plan, execute, and optimize media campaigns.
Key Responsibilities
Assist in the development and execution of paid media campaigns.
Identify target audiences and channels, content and tactics and coordinate end-to-end media campaigns.
Develop and maintain budgets to oversee costs and metrics to evaluate the effectiveness of campaigns.
Support the agency relationship for given campaign, assisting with the development of briefs, providing feedback and translating outcome to business partners.
Proactively monitoring campaigns and recommending optimizations.
Support campaign reporting, and documentation with internal and external teams.
Help maintain media calendars and project timelines.
Impact
Your work helps ensure Humana's media efforts run smoothly and effectively, supporting member and patient acquisition.
Use your skills to make an impact
Qualifications
Required
Bachelor's degree.
Minimum of 3 years of progressive experience in media planning, buying, or campaign execution.
Working knowledge of paid media channels, including digital (social, search, display, video) or DRTV.
Experience with budget tracking, campaign KPIs, and performance reporting.
Strong organizational and communication skills, with the ability to manage multiple projects and meet deadlines.
Familiarity with media campaign workflows, including planning, execution, and optimization.
Ability to collaborate with internal teams and external agencies to support campaign delivery.
Preferred
Familiarity with media platforms and analytics tools (e.g. MRI, Comscore, Adobe, Google Analytics, etc).
Experience working at or with a media agency.
Exposure to strategic media planning and campaign briefing processes.
Experience supporting cross-functional teams in a fast-paced environment.
Interest in or experience with healthcare, insurance, or other regulated industries.
Ability to translate campaign performance into actionable insights for business partners.
Additional Information
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$65,000 - $88,600 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
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Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
