Marketing Strategist

ALWAYS COMPASSIONATE HEALTH • Melville, NY • 2h ago

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

JOB SUMMARY:

The Marketing Strategist will lead the development, execution, and oversight of the company's marketing strategy across multiple business lines. This role is responsible for driving brand awareness, generating leads, ensuring consistent messaging across all platforms.

The Marketing Strategist will play a critical role in shaping the company's visibility in the private pay, pharmacy, behavioral health and employment markets while maintaining and growing the organization's online presence.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Strategic Marketing & Campaign Management

Develop and implement comprehensive marketing strategies that support company growth and brand visibility across all service lines.

Partner with our online advertisement agency to increase private pay leads through digital advertising campaigns.

Drive awareness of the company's pharmacy and product offerings through targeted campaigns, partnerships, and promotional initiatives.

Build and strengthen the behavioral health brand through campaigns that increase awareness, engagement, and referrals. Digital Presence & Content

Oversee management of the company website, ensuring content is current, aligned with brand standards, and optimized for SEO and lead generation.

Manage all employment advertisements and recruitment marketing to support talent acquisition efforts.

Plan, schedule, and maintain content for all social media pages (Facebook, LinkedIn, Instagram, etc.), driving engagement and growth.

Partner with internal stakeholders to develop compelling, compliant content that highlights company culture, services, and success stories. Analytics & Optimization

Track performance of campaigns, website traffic, social media engagement, and lead generation metrics.

Provide regular reporting to leadership with insights and recommendations for continuous improvement.

Monitor competitor marketing activity and industry trends to ensure strategies remain innovative and competitive.

Collaboration & Leadership

Collaborate with cross-functional teams (HR, Pharmacy, Behavioral Health, Operations) to align marketing initiatives with business goals.

Manage relationships with external vendors, agencies, and partners to maximize marketing effectiveness.

Serve as the brand steward, ensuring consistent messaging, design, and tone across all channels.

Qualifications/Education:

Bachelor's degree in Marketing, Communications, or a related field required; Master's preferred.

Minimum of 5 years of marketing strategy, digital marketing, or brand management experience.

Strong experience with digital advertising, SEO/SEM, and social media management.

Familiarity with healthcare, pharmacy, or behavioral health industries preferred.

Exceptional written, verbal, and visual communication skills.

Proven ability to manage multiple projects and priorities in a fast-paced environment.

Strong analytical mindset with the ability to interpret metrics and translate them into actionable strategies.

Requirements:

Strategic thinker with a data-driven mindset.

Creative problem solver with strong attention to detail.

Collaborative leader with the ability to influence and engage stakeholders at all levels.

Highly organized with excellent project management skills.

Work Environment:

Ergonomic workspace

Collaborative and open office environment

Opportunities for leadership visibility and contribution

Dynamic, mission-driven team

Always Compassionate Health is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Always Compassionate Health are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, creed, national, social or ethnic origin, political viewpoint, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, protected veteran status, citizenship status when otherwise legally able to work, or any other status protected by the laws or regulations in the locations where we operate.

Job Type: Full-time

Benefits:

401(k)

Health insurance

Paid time off

Ability to Commute:

Melville, NY 11747 (Required)

Ability to Relocate:

Melville, NY 11747: Relocate before starting work (Required)

Work Location: In person

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Always Compassionate Health provides the highest quality of community home-based services, combined with exceptional compassion and innovation to enhance each patient's quality of life. By bringing together several of the top home health agencies in the state, we have become one of New York's leading providers with strategically placed offices that serve thousands of clients every day.

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