Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
As part of Optum Advisory you'll become part of a leading force transforming healthcare. Our team boasts a proven track record of supporting health plans nationwide, backed by a diverse staff of data analysts, product managers, user experience designers, and business/technology consultants. Together, we drive innovation and excellence in the healthcare industry.
Optum Advisory is seeking a highly skilled Adobe Experience Platform (AEP) consultant to support the transition of personalized, data-driven client journeys and reporting. This role will play a critical part in enhancing member engagement, improving overall campaign performance, and ensuring seamless integrations of Adobe Experience Cloud products into marketing operation ecosystems. Additionally, the consultant will enjoy deploying their skills across a wide range of digital transformation projects as needed.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
Design, build and optimize realtime, omnichannel customer journeys tailored to healthcare audiences (patients, providers, caregivers)
Collaborate with marketing, analytics, and IT teams to migrate existing campaigns from legacy platforms into Adobe Journey Optimizer (AJO)
Provide thought leadership and best practices on AEP architecture, data ingestion, identity resolution, and activation
Partner cross-functionally to ensure seamless integration and execution of journey builds
Update and enhance existing journeys providing expert consultation and recommendations for improvements
Utilize AEP Data Distiller to manage and analyze data
Understand and interpret AEP schema layouts to ensure data integrity and usability
Optimize customer journeys through the creation of templates and streamlined audience segments
Ensure campaign accuracy by performing quality control, data cleansing, and user acceptance testing
Develop and manage audience segmentation, triggers, and decisioning logic using AEP data
Ensure HIPAA-compliant data handling and adherence to healthcare marketing regulations
Provide training and documentation to internal teams on AJO best practices and workflows
Monitor campaign delivery and performance via Customer Journey Analytics (CJA) and provide recommendations for continuous improvement
Troubleshoot technical issues and work with Adobe support and platform teams to resolve them
Developing high-quality written communications, persuasive presentations, and compelling deliverables tailored to client needs
Designing analytics and extracting data leveraging technical skills in Python, Excel, and SQL
Performing an individual billable role for clients, contributing to the daily delivery of a large-scale and highly complex process
Mentoring junior team members and training sessions to build internal capabilities
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
4+ years of experience in an agency or consulting related analytics role
4+ years of experience consulting in a digital strategy and analytics capacity
2+ years of experience with Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO) and/or Customer Journey Analytics (CJA)
Experience in designing and executing analyses, including data extraction and analysis using Python, SQL, CJA and PowerBI
Proven experience in optimizing customer journeys and audience segmentation
The ideal candidate will have a solid background in AEP Data Distiller and a proven ability to analyze and understand AEP schema layouts
Solid understanding of customer journey orchestration, personalization,and real-time engagement
Familiarity with data privacy regulations (HIPAA, GDPR, etc.)
Proficiency in audience segmentation, data schemas, and event-based triggers
Proven solid analytical skills with the ability to understand complex data structures
Proven excellent communication and consultation skills
Demonstrated ability to work independently and as part of a team
Demonstrated ability to translate business needs into technical solutions
Preferred Qualifications:
2+ years Adobe Experience Cloud (Target, Analytics, Experience Manager)
2+ years healthcare or healthcare-adjacent marketing experience
Adobe experience Platform certified expert (Real-Time CDP, CJA, AJO)
Background in marketing automation and CRM systems
Working knowledge of APIs, data integrations, and tag management
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $89,900 to $160,600 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
