Become a part of our caring community and help us put health first
Humana is transforming its marketing operations to deliver agile, data-driven, and personalized member experiences at scale. As Director of Marketing Communication Operations, you will play a pivotal leadership role in orchestrating multi-channel campaigns and customer journeys across our healthcare insurance ecosystem. Reporting to the AVP of Marketing Operations, you will shape strategic direction, influence senior stakeholders, and lead a high-performing team of marketers. You'll drive collaborative go-to-market strategies, foster strong partnerships across internal teams and external vendors, and ensure compliance with CMS, Medicaid, and Pharmacy marketing regulations.
Key Responsibilities
Campaign Strategy, Execution & Platform Enablement
Define and drive the strategic vision for integrated, multi-channel marketing campaigns (e.g., direct mail, email, SMS, outbound calling)
Translate journey blueprints into executable campaigns in partnership with Marketing, Experience Design, and MarTech teams
Champion the enterprise-wide adoption of platforms such as Salesforce Marketing Cloud and Adobe Experience Platform
Promote automation, personalization, and journey mapping through advanced tools and AI-powered capabilities
Ensure organizational alignment on campaign approaches and compliance with CMS, Medicaid, and Pharmacy marketing standards
Operational Excellence & Vendor Ecosystem
Design and implement scalable processes for campaign intake, development, and execution to ensure speed, quality, and compliance
Lead capacity planning and resource allocation across internal teams and external partners
Oversee vendor strategy, including selection, performance management, and contract negotiations aligned to business goals and SLAs
Manage budget planning and ROI accountability to ensure efficient and impactful resource deployment
Drive continuous improvement across workflows, documentation, and operational standards
Build collaborative relationships with third-party vendors and agencies to advance shared objectives and support organizational growth
Compliance, Risk & Regulatory Leadership
Serve as a subject matter expert on CMS, Medicaid, and Pharmacy marketing regulations
Partner with Legal, Compliance, and Risk teams to proactively identify and mitigate regulatory risks
Embed compliance requirements into campaign workflows, documentation, and platform configurations
Ensure audit readiness through rigorous oversight of marketing practices, data governance, and regulatory reporting
Innovation, Transformation & Team Leadership
Lead the migration strategy between legacy and modern MarTech platforms, ensuring continuity, scalability, and business alignment
Promote a culture of innovation by integrating emerging technologies and AI into marketing operations
Inspire and develop a high-performing, diverse team through mentorship, coaching, and professional growth
Foster cross-functional collaboration and transparency across Marketing, IT, and Experience teams
Use your skills to make an impact
Required Qualifications
Bachelor's Degree in Marketing, Finance, Business Administration, Communications, or equivalent work experience
5+ years of management experience, including leading cross-functional teams across Marketing, Legal, Compliance, IT, and Experience Design
Proven success in achieving results through a team-focused, collaborative approach
2+ years of hands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, or Salesforce Marketing Cloud
Deep understanding of integrated, multi-channel campaign execution (email, SMS, direct mail, outbound calling)
Proven track record in leading enterprise marketing operations, MarTech platform migrations, or other strategic initiatives
Strong background in process design, workflow optimization, and capacity/resource planning
Demonstrated ability to connect operational details to strategic outcomes
Passion for continuous improvement and enhancing consumer experiences
Extensive experience managing vendor relationships, including selection, contract negotiation, performance evaluation, and strategic alignment
Skilled in assessing vendor proposals, resolving escalations, and driving cost-effective solutions
Ability to collaborate cross-functionally to align vendor capabilities with strategic business goals
Strong analytical and communication skills
Preferred Qualifications
Master's Degree in Marketing, Business, or a related field
Six Sigma and/or PMP certification
Experience designing and implementing enterprise programs or transformation initiatives
Change management or transformation leadership experience, especially during platform transitions
Experience with process documentation, re-engineering, and workflow optimization
Background in ROI analysis, financial reporting, and budget ownership
Experience with AI-powered marketing tools, journey orchestration, and personalization engines
Familiarity with workflow orchestration platforms such as Workfront or Appian
Proficiency in Microsoft Office applications, including Microsoft Project
Prior leadership experience in regulated industries (e.g., healthcare, financial services)
Familiarity with CMS, Medicaid, and Pharmacy marketing regulations
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$138,900 - $191,000 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 10-19-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
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Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
