Content Marketing Manager - Partners/VARs
Job Description:
We're hiring a Content Marketing Manager - Partners to lead the development of impactful, partner-focused content that supports Sage's Value-Added Reseller (VAR) Partners and broader partner ecosystem across North America. In this role, you'll create content that drives partner engagement, supports demand generation, and powers co-marketing campaigns for Sage Intacct and other key Sage products.
As part of Sage's Performance Marketing team, you'll collaborate with Partner Marketing teams to create and version compelling, insight-driven content that helps Sage's VAR partners succeed - because their success is our success.
This is a hands-on role where you'll create and version a variety of B2B content - including playbooks, whitepapers, email campaigns, partner portal content, sales enablement guides, and blogs - that support partner engagement and partner co-marketing / demand generation initiatives.
This is a hands-on role where you'll contribute to partner go-to-market programs by developing enablement guides, campaign kits, co-marketing assets, newsletters, landing pages, video scripts, webinar content, and social copy. You'll work quickly and efficiently, leveraging generative AI tools to scale content production while maintaining editorial quality and consistency.
You'll thrive in this role if you're a strong storyteller who can translate complex software solutions into clear, actionable content - and if you enjoy optimizing processes to deliver value quickly.
Location: This is a hybrid role, requiring 3 days per week spent in our Atlanta office (Ponce City Market) and 2 days from home.
Key Responsibilities:
Key Responsibilities:
Own the development and execution of high-impact, multi-format content designed to enable Sage's VAR (value-added reseller) Partners, including co-marketing toolkits, campaign assets, and enablement content, leveraging existing campaign material.
Collaborate with Partner Marketing, Channel, and Product teams to align content with channel strategy and sales goals.
Version, write and edit a range of partner-facing and demand-gen assets, including playbooks, blogs, whitepapers, email campaigns, partner portal content, and sales enablement guides.
Lead the conception and development of multimedia content (video, podcasts, webinars) for partner communications and training
Leverage generative AI to scale production efficiently by streamlining drafting, repurposing, and ideation while ensuring quality, accuracy, and brand alignment
Conduct light industry and partner research to ensure messaging resonates with North American VARs and their customers
Contribute to editorial calendars, campaign planning, and performance reviews to continuously improve partner engagement content
Collaborate with internal and external stakeholders to ensure smooth production workflows and consistent messaging across all partner touchpoints.
Required Qualifications:
5 years of experience in B2B software content marketing or partner marketing with strong content/copywriting experience.
Ability to provide relevant examples of B2B copy/content developed for demand gen initiatives or partner co-marketing/enablement.
Effective storytelling and copywriting skills, with an ability to tailor messaging for partners and co-branded campaigns
Familiarity with partner ecosystems, VAR sales models, and SaaS/financial software markets
Knowledge of digital marketing best practices and experience working with AI content tools as part of your workflow
Ability to build trust will internal partner marketing teams, ensuring content meets the needs of multiple audiences
Comfort managing multiple deadlines while maintaining editorial quality
A strategic yet hands-on approach, with a desire to create content that drives tangible impact for both Sage and its partners.
Benefits? We have plenty.
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
LI-CH1
Function:
Performance Marketing
Country:
United States
Office Location:
Atlanta
Work Place @type:
Hybrid
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Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
