Field Marketing Strategist

Biomat USA, Inc. • Roanoke, VA • 4d ago

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

This is a remote position with 50% travel

Are you a dynamic marketer with a passion for connecting with local communities and driving engagement? We're looking for a Field Marketing Strategist to develop and execute strategies that enhance donor engagement and optimize in-center experiences. This role requires a strategic thinker with strong analytical and communication skills to translate local insights into impactful marketing initiatives. If you excel at building relationships, activating campaigns on the ground, and leveraging data to drive results, we want to hear from you!

Primary Responsibilities

Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience

Align activation strategies with center-specific needs

Track center's performance and oversee marketing impact at center level

Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies

Develop initiatives aligned with local insights to achieve goals

Work closely with center managers to understand local needs and tailor marketing efforts

Ensure brand consistency across all in-center marketing materials and activities

Support in-center marketing activities

Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation

Identify and bring support and guidance to define local alliances (prospecting and negotiation)

Manage relationships with local businesses

Activate and validate contingency/special plans on demand

Work closely with operations to support centers effectively

Field Marketing Strategist will oversee a portfolio of 21 to 37 centers

Travel up to 50% of the time, with a minimum of 4-8 center visits per month

This job description is intended to present the general content and requirements for the performance of this job. The description is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Managers and supervisors may assign other duties as needed.

EDUCATION | CERTIFICATIONS

Required: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Preferred: Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies. Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers.

EXPERIENCE

4 + years of previous experience in field marketing, event management, or local activations.

Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus.

KNOWLEDGE |SKILLS | ABILITIES

Analytical Skills: Advanced data management, execution, and conclusion of analysis.

Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions.

Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions.

Influence and Negotiation: Uses persuasion skills to influence others' decisions with confidence and firmness.

Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting.

Teamwork: Collaborates with others, forms part of a group, and works across areas prioritizing collective interests over personal ones.

Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely.

Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity.

Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary.

Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually

Pay Scale:

The estimated pay scale for the Field Marketing Strategist role based in the United States is $67,000 - $100,000/yr. Additionally, the position is eligible to participate in 5% of the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, PTO, 9 paid Holidays per year, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. Currently, the first year PTO accrual for this role is 120 hours per year. Then, after completion of 365 days of employment the PTO accrual for this role will increase to 160 hours per year. For California: the first year PTO accrual for this role is 72 hours per year. Then, after completion of 365 days of employment the PTO accrual for this role will increase to 112 hours per year.

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