Job Overview
As Director of Marketing, you will report to the Director of Sales and Marketing and lead the development and execution of comprehensive marketing strategies to enhance brand awareness, drive customer loyalty, and support revenue growth across hotel and food & beverage (F&B) operations.
You will collaborate closely with Corporate, Commercial, and F&B teams, as well as external partners, to align marketing initiatives with business priorities and deliver measurable results. This role also oversees marketing budgets, vendor relationships, and agency performance across the region.
At InterContinental Hotels Group® (IHG), we empower our people to be themselves and live the IHG Winning Ways:
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Duties and Responsibilities
Develop and implement integrated marketing plans to support hotel and F&B business objectives.
Collaborate with internal teams and external agencies to ensure consistent brand messaging across all channels.
Manage hotel's online presence, including branded websites and third-party platforms, with a focus on SEO and engaging content.
Oversee social media strategy and execution across platforms (Meta, Instagram, Twitter, YouTube, etc.).
Analyze performance metrics (e.g., Google Analytics, social media KPIs) to optimize campaigns and ensure strong ROI.
Partner with TravelClick to develop GDS campaigns and advertising strategies.
Lead promotional campaigns, including concept development, creative coordination, communication planning, and post-campaign analysis.
Support sales team with marketing collateral and presentation materials.
F&B Marketing
Develop and implement F&B marketing tools and resources to enhance brand preference and drive revenue.
Collaborate with F&B and Corporate teams to create "Concepts in a Box" that deliver differentiated guest experiences.
Ensure all F&B marketing aligns with brand philosophies and enhances the customer journey.
Stakeholder Engagement & Communication
Build strong relationships with internal stakeholders across departments and regions.
Co-host biweekly hotel marketing meetings to align on activation plans and resource utilization.
Represent the hotel at local events to build market presence and foster community engagement.
Coordinate media relations, including press releases and promotional news distribution.
Financial Management
Oversee marketing budgets, including system and supplier fund planning, deployment, and ROI tracking.
Maximize agency and supplier partnerships to ensure cost-effective marketing spend and brand compliance.
Team Leadership & Development
Lead cross-functional teams and influence stakeholders across diverse cultures and organizational levels.
Foster continuous improvement and engagement in F&B marketing initiatives.
Educate and inspire teams to build marketing proficiency at both corporate and hotel levels.
Responsible Business
Ensure adherence to IHG's Corporate Responsibility practices and proactively support company initiatives.
Accountability
Key Metrics
RGI, Net RevPAR, Total Revenue, HeartBeat, ES, Brilliant Basics
F&B and brand preference metrics across Asia, Middle East, and Africa
ROI on marketing system fund
Agency performance and integration
Timely and budget-compliant delivery of marketing plans
Effective utilization of marketing tools and resources
Qualifications and Requirements
Education
Bachelor's degree/ higher education qualification, four or more years of experience in Marketing
Additional courses and studies desirable i.e. Marketing, Hospitality, F&B etc.
Experience
Multiregional marketing, brand management or communications role with proven experience executing in both mature and emerging markets
Ability to navigate and manage within a global matrix management environment
Management experience of a multifunctional team, including business partners and agencies
10 years progressive work-related experience with demonstrated proficiency in multiple marketing disciplines especially in digital
Travel, Service Industry and/or F&B related experience preferred, not essential, agency experience welcome particular in relation to F&B Marketing
Strong business acumen with budget management and ROI accountability
Skills & Knowledge
Knowledge and proficiency of all aspects of marketing management
Strong understanding and experience with the web, social and mobile channels
Strong agency management, stakeholder communications and project management skills
Superior oral and written communications skills including presentation skills, public speaking ability, and group decision facilitation
Ability to influence internal customers and business leaders and effectively establish strong working relationships that produce solid results
Drive alignment of the function to the business, translating strategy into long term plans and allocating resources to its delivery
Ability to perform multiple efforts to deadline, in a fast paced, high growth environment
The statements in this job description are intended to describe the essential nature and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.
Key Relationships
Internal relationships
Food & Beverage Team
Marketing Team
Distribution Channels Team
Brand Management Team
Brand Communications Teams
Commercial Teams
Hotel General Managers
Hotel F&B Managers
Regional General Managers
Senior Leadership Team & Committees
External relationships
Agencies, Suppliers & Vendors
Business Partners and Programme Owners
Hotel Industry, F&B & Marketing Bodies
What We Offer
At InterContinental Boston, our colleagues, are the heartbeat of our success. We are proud to offer:
Competitive salary and comprehensive benefit package including medical, dental, vision, life and disability insurance
The salary range for this role is 180,000 to 200,000. This job is also eligible for the annual incentive program.
Matching 401K plan
Paid time off and Wellness programs
Complementary dry cleaning and employee meals
Global hotel discounts across IHGS 6000+ hotels and exclusive access to additional perks
A supportive and collective work environment committed to your personal professional growth
Most importantly the freedom to be yourself in an environment that celebrates individuality.
Join us - Lead with passion. Inspired with Experience.
At IHG Hotels and Resorts we believe in true hospitality for Good - making our guests and colleagues feel welcome, cared for, recognized and respected.
As an ambassador of the Intercontinental brand, we take pride in our passion for culture, our global perspective and our ability to create enriching experiences and inspiring surroundings. If you're ready to share your experience and growth within the world's most international luxury hotel brand, we welcome you to go further together with us.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Important information :
The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
If you require reasonable accommodation during the application process, please click here .
IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
