Assistant Director of Strategic Communications and Marketing- WVU Potomac State

West Virginia University • Morgantown, WV • 6h ago

Description The Strategic Communications and Marketing Department at WVU Potomac State College (Keyser) is currently accepting applications for an Assistant Director, About the Opportunity: Under the direction of the Director, the Assistant Director manages content-strategy and development and leads the marketing and communications efforts within the Strategic Communications and Marketing Department. We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including: 37.5-hour work week 13 paid holidays (staff holiday calendar) 24 annual leave (vacation) days per year (employee leave) 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof) WVU offers a range of health insurance and other benefits 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's. Wellness programs What You'll Do: Develop and execute goals, objectives, strategies and plans related to integrated marketing communications and event/customer experience. Identify best practices and implement change management strategies related to communications and customer experience for campus. Provide oversight and support of campus crisis communications plans and serve as a key communications support during crisis and emergency incidents. Provide leadership oversight for integrated marketing and communication initiatives to effectively recruit prospective and retain current students and lead, develop and support the marketing/communications team Lead and supervise Special Events Coordinator Provide media relations training, support and expertise as needed. Provide strategic media relations counsel and preparation to campus leadership regarding interviews and potential interview opportunities. Collaborate with WVU System colleagues on marketing and outreach strategies to maximize resources, expertise, support and impact. Provide editorial support of key internal/external print and electronic publications and collaborate with creative team members on strategy and development as well as meeting in-hand dates. Plan and submit production schedules, support internal and external article contributors and reviewers, coordinate with SM&C team on deliverables. Work cooperatively and maintain relationships with technical staff, program administrators, and others across campus. Write and edit media advisories and releases. Collaborate and cultivate relationships with SM&C staff from all University campuses. Develop advertising scripts and copy related to advertising/marketing campaigns. Produce, prepare and distribute PSC-ENews for weekly distribution and other internal messaging documents as needed. Assist with the development of speeches, responses, statements, etc. for campus officials for internal and external use. Write, review, proofread, edit and lead the production and publication of marketing materials; provide general editorial... For full info follow application link.

West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.

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