Marketing Coordinator

Lowe's • Mooresville, NC • 22h ago

Your Impact

The Marketing Coordinator supports the Customer Marketing and Loyalty team in an effort to implement and execute the company's customer marketing strategy and activation effectively. They assist in coordinating various marketing activities, from planning and research to implementation and analysis, ensuring alignment with the company's goals and objectives. This position requires a blend of creativity, organizational skills, and marketing knowledge to contribute to the overall success of the marketing initiatives.

What You Will Do

Assists in planning, coordinating, and executing marketing campaigns across paid and owned channels including digital, social media, email, web, app, print, and others.

Collaborates with cross-functional teams to develop compelling marketing campaigns that deliver on Lowe's marketing strategy.

Conducts market research and analysis to identify trends, consumer behaviors and preferences, and competitive insights to inform marketing strategies.

Coordinates with internal teams, such as operations, merchandising, finance, and others to ensure marketing efforts are aligned with overall business objectives.

Supports cross-functional teams to maintain brand consistency across touchpoints by leveraging brand guidelines and messaging frameworks. Works with creative team to develop brand assets for internal partners to ensure brand is represented accurately.

Manages timelines, resources, and systems for marketing projects, ensuring deadlines are met and objectives are achieved.

Collaborates with finance and marketing team to reconcile expenses, forecast future expenditures, and report to leadership on an on-going basis.

Develops, updates, and distributes marketing artifacts to keep stakeholders updated on latest marketing plans.

Required Qualifications

Bachelor's degree in Business, Communication, Marketing or related field or equivalent experience

1-3 years of Marketing experience

About Lowe's

Lowe's is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Lowe's

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