When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.
Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.
COMMUNITY NAME
Raleigh Metro Area
Job ID
2025-233857
JOB OVERVIEW
The Area Manager of Sales (AMS) is responsible for sales & marketing support and analysis for a portfolio of
communities as well as providing direct sales support as an acting director of Sales (DOS) for when a position is
open in the portfolio. The AMS will have a concentration on the overarching strategic priorities:
Attract, retain and develop top talent
Provide innovative, incomparable, outstanding and consistent care & services
Maximize profitability through revenue generation and expense control
Retain and enhance the Sunrise culture
In markets without an Area Manager of Business Development (AMBD), the AMS will maintain
professional relationships in the community, develop sales strategies, and achieve sales targets
Responsibilities include driving the selection and on-boarding process for the Directors of Sales (DOS), providing
skills development to the DOS leader, providing sales management development to the Executive Directors (ED)
and using external and internal data to assist the communities in creating and implementing effective sales and
marketing strategies.
Core Competencies
Building Trust
Communicating with Impact
Developing Strategic Working Relationships
Influencing Others
Building the Sales Organization
Change Leadership
Coaching the Sales Team
Business Acumen
Driving for Results
Guiding Sales Opportunities
Sales Disposition
RESPONSIBILITIES & QUALIFICATIONS
Experience and Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The
requirements listed throughout this job description are representative of the knowledge, skills, and abilities required.
College degree preferred
Five (3 - 5) years sales management experience (or related experience with Sunrise); healthcare industry
preferred
Emerging analytical skills with the ability to link information to action and results
Able to travel in geographic area
Ability to handle multiple priorities
Ability to delegate assignments to the appropriate individuals based on their skills, roles and interests
Possess written and verbal skills for effective communication and ability to facilitate group presentations
Competent in organizational, time mgmt. skills
Demonstrate good judgment, problem solving and decision making skills
Proven ability to work without daily supervision in a home-office environment
Proficient in computer skills, Microsoft Office (Windows, Outlook, Excel) & Sunrise applications with the
ability to learn new applications
As applicable, Sunrise team members who drive a Sunrise vehicle must review and sign the Driver job
description, understand the key essential duties for safety & regulatory compliance
Ability to work weekends, evenings, flexible hours, available for our customers at peak service delivery
days and times
Job Responsibilities
Sunrise Senior Living operates a number of different brands of communities for seniors. As a result, this position's
area of responsibility may differ among the various brands and states. Despite the differences in responsibilities
between the brands and states, the following are a core set of duties common to this position.
Essential Duties: People
Ability to attract, hire, retain and develop top talent
Understands and applies the DOS profile and selection process; is instrumental in selecting and onboarding DOS leaders
Works effectively within a matrix organization
Guides the communities in proactively building relationships with internal and external business partners such as but not limited to team members, residents, family members, major referral sources in the service area and vendors
Demonstrates an understanding of the strategic importance of customer relationships; supports the
communities in proactively building, maintaining, and leveraging key relationships to achieve sales
objectives
Defines and develops key macro referral sources and maintains relationships with key area referral
sources within their assigned area that have the ability to refer to multiple communities
Identifies, targets, and generates consistent and continuous referral stream from qualified referral sources as a result of an effective and systematic external business development strategy yielding both census and revenue growth
Coaches community teams to obtain a full understanding of customers' needs, issues and expectations
during the initial discovery period, and ensures they continue to validate and act on this information
throughout the relationship
Knows and lives the Sunrise Mission, Principles of Service and Core Values; demonstrates serving
leadership and acts as a role model
Ability to influence and coach operations partners at the community and regional level
Leads with authority, conviction and ethical fortitude
Proactively confronts and manages difficult issues. Makes bold decisions with a sense of urgency
Essential Duties: Product
Possess a working understanding of day to day field community operations
Demonstrates understanding and applies knowledge of all Sunrise products and services including their
individual features, and the benefits they bring to residents and family members
Knowledge of current and evolving state/provincial laws and regulations which impact Sunrise's move-in and move-out criteria
Demonstrates understanding of the overall senior care market and Sunrise's unique niche in that market
Reinforces sales initiatives as communicated by the Vice President of Sales and Marketing
Provides marketing leadership for quarterly / semi-annual marketing plan
Conducts comprehensive sales reviews/site visits with communities in the region
Essential Duties: Profit
Understands & champions the Sunrise sales process
Understands & leverages multiple revenue drivers
Overall knowledge of Profit & Loss (P&L) business management concepts
Drives implementation of External Business Development (EBD) strategy as designed in conjunction with VP, Director of Operations, Executive Director and Director of Sales
Creates winning market strategies that address lead generation, external business development, pricing,and competitive analysis which result in increased occupancy and revenue
Understands & demonstrates the Sunrise business model & value proposition as a management services company with fiscal accountabilities to multiple owners & stockholders
Monitors and leverages business / financial intelligence reports for planning and strategic decision making
Applies Sunrise budgeting and capital expenditure policies and procedures
Essential Duties: Training, Leadership and Team Member Developmen t
Overall sales management of the region, including but not limited to: talent selection, on-boarding,
development and coaching of Directors of Sales and Executive Directors
Actively develops high potential team member's competence and confidence so that they may assume
greater role of responsibility or scope while limiting risk to the organization
Partners in the delivery and participation in Sunrise University Training and self-study programs during the required timeframe
Develops a working knowledge of State/Provincial regulations that impact move-in and move-out criteria,ensures compliance through supervising & coaching team members
Contributes to timely performance appraisals with meaningful conversations
Holds team accountable and corrects actions when necessary and documents
ABOUT SUNRISE
Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals - at work and in your life.
We also offer benefits and other compensation that include:
Medical, Dental, Vision, Life, and Disability Plans
Retirement Savings Plans
Employee Assistant Program / Discount Program
Paid time off (PTO), sick time, and holiday pay
myFlexPay offered to get paid within hours of a shift
Tuition Reimbursement
In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses.The eligibility to receive such a bonus will depend on the employee's position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.
Some benefits have eligibility requirements
Apply today to learn why Sunrise Senior Living is a certified Great Place to Work®
PRE-EMPLOYMENT REQUIREMENTS
Sunrise considers the health and safety of its residents, family members, and team members to be one of its highest priorities. Employment with Sunrise is conditioned on completing and passing a drug test (which does not include marijuana), participating in testing requirements (e.g. Tuberculosis Test, Physical Evaluation). Covid-19 and Influenza vaccination is only required to the extent mandated by applicable federal, state, and local laws and authorities.
COMPENSATION DISCLAIMER
Selected candidates will be offered competitive compensation based on geographic location of community/office, skills, experience, qualifications, and certifications/licenses (where applicable).
Location : Name Community Support Office
Type Full-Time
Location : Address 7902 Westpark Dr
Location : City McLean
Location : State/Province (Full Name) Virginia
Salary Range USD $63,800.00 - USD $98,100.00 /Yr.
Variable Compensation Commissions Eligible
Sunrise Senior Living is an Equal Opportunity Employer.
