Overview
Your Future. Secured. ISC2 is a force for good. As the world's leading nonprofit member organization for cybersecurity professionals, our core values - Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence - drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more at ISC2 online and connect with us on Twitter, Facebook and LinkedIn. When you join ISC2, you'll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization - an environment of authenticity, trust, empowerment and connectedness that empowers all of our successes. Learn more.
Position Summary
WeareonajourneyofglobalgrowthatanimportanttimeintheCybersecurityprofessionandareseekingaVicePresident,Global Marketingtohelpusgrow.You will haveprovenmarketingleadershipexperience,preferablywithaglobalnon-profitassociationwithcertificationprograms,todevelop,direct,implementandchampionahighlyeffectiveglobalmarketingstrategy.
The Vice President, Global Marketing will lead the development and execution of global marketing strategies focused on drivingmember engagement,product adoption, exam and training revenue, and digital commerce growth. This role leads efforts in product marketing, performance and progression marketing, eCommerce, B2B enterprise marketing, and channel partner marketing. You will be an agile leader, whocan balancestrategywith the ability toreactandadaptquicklytoan ever-changingmarketandcustomerenvironment.Therolerequiresthinkingfrom "outsidein"basedonrigorousapproachtounderstandingthemarket/customerwithastrongunderstandingforanalytics,navigates complexissuesandcomfortablewiththechangemanagementnecessarytodrivetransformation.
Whilst thisrole does not manage brand strategyor thecreative department, whichismanagedby the EVP of CorporateAffairs, closecoordination with those functions isrequired.
Responsibilities
Develop and lead the global marketing strategy across product marketing, progression/lifecycle marketing, digital marketing, and eCommerce to drivemember engagement,growthand revenue
Own the creation and execution of marketing plans that move candidates through the funnel, from awareness to exam registration, training adoption, and certification
Define and oversee implementation of KPIs across the full marketing funnel, ensuring alignment with organizational goals and accountability across the team
Direct the strategy and positioning for product go-to-market efforts, working with the team to develop messaging, value propositions, and launch plans for certifications, training programs, and membership benefits
Guide segmentation and personalization strategies to deliver targeted, data-driven campaigns that improve conversion and retention across global audiences
Drive digital marketing strategy including SEO/SEM, paid media, email, and marketing automation, ensuring team execution aligns with performance benchmarks
Lead eCommerce marketing efforts to enhance user experience, improve conversion rates, and grow online revenue across ISC2's digital properties
Build and own direct marketing strategies for B2B enterprise customers, including account-based marketing (ABM), industry campaigns, and pipeline acceleration tactics
Create and manage global channel partner marketing programs, enabling partner success through scalable campaigns, co-branded assets, and sales enablement tools
Partner closely with Sales and Product teams to align marketing strategy with go-to-market plans and commercial goals.
Manage marketing budgets, agencies, and cross-functional collaboration to ensure efficient, high-quality execution of campaigns and initiatives
Foster a culture of innovation, accountability, and continuous improvement across the marketing function
Perform miscellaneous duties as assigned
Behavioral Competencies
Excellentcommunication and presentationskills, both written and verbal
Stronginterpersonal andcollaborationskills, with the ability to influence at all levels
Ability to multitask in afast pacedchanging environment,whilstmaintaininga strategic focus andhigh attention to detail
Results oriented, focused on achieving measurable outcomes
Management Responsibility
Expert knowledge and experience in directing and leading a global team in the processes and tools forthecreation and promotion of different content formats, for both digital and traditional marketing formats
Lead,coachand develop a global marketing team, setting clear priorities, performanceexpectationsand career development paths
Qualifications
Advanced knowledge and leadership in creative communication, ECommerce and product marketing
Expert level knowledge and experience directing others in effectively managing the utilization of external services (e.g., product or platform vendors, service providers, contractors, consultants, outsourced functions)
Passionate about marketing and customer focused
Strategic marketing planning capability with advanced knowledge and experience of developing digital marketing,GlobalEcommerce,productand channel marketingstrategies.
Experience working with different executive stakeholders and managing expectations
Experience with global associations that service multiple member @types, preferably including certifications- managingthemarketing operationsfunctionwhich includes marketing tech stack (Marketing Cloud), campaign management capabilities, and email optimization.
Experience withwebsite and related eCommerce platform experiencewithproductslikeSitecore,CMS etc
Advanced knowledge of digitalmarketing strategies
Education and Work Experience
Bachelor'sdegreeinMarketingorrelatedfieldisrequired,Master'sdegreeinMarketingorrelated field ispreferred
Minimum of15yearsrelatedmarketingoperations, leadership and brand-building experience
Physical and Mental Demands
Up to 20% travel required
Work normal business hours and extended hours when necessary
Remain in a stationary position, often standing or sitting, for prolonged periods
Regular use of office equipment such as a computer/laptop and monitor computer screens
Dexterity of hands and fingers to operate a computer keyboard, mouse, and other computer components
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Job Locations US-Remote
Posted Date 11 hours ago (10/3/2025 2:27 PM)
Job ID 2025-2232
of Openings 1
Category Communications/Marketing
