Portfolio Manager, Upstream Marketing

Stryker • Mahwah, NJ • 2h ago

In this role, the Portfolio Manager, Upstream Marketing will support the Trauma Business unit by supporting product and/or marketing strategies and programs consistent with overall business objectives.

This position is based in our Mahwah, NJ office with a hybrid occasional work from home flexibility. The travel requirement is 30%

What you will do:

Research features and benefits, and how they translate to value for a specific product

Utilize processes and resources to gather competitive/market intelligence

Understand the needs of customers and patients and create a compelling value proposition

Understand customer needs and builds value propositions

Effectively use and interpret qualitative and quantitative research

Utilize market research and third-party data to identify key industry trends

Collaborate cross-departmentally to participate in the new product development (NPDP) process

Understand new product development process and its effect on the business

Build financial business case model to support new product development funding and product return on investment

Collaborate with Product Marketing to build new product launch plan from Project Business Case Model

Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning

Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)

Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence

Understand the costs of acquiring new customers vs. retaining current customers.

Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each

Assist in the development of sales tools and channel communication

Research key factors, measurements and variables used in forecasting

Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy

Create and communicate a value proposition

Develop pricing consistent with the Marketing Strategy and brand positioning

Assist in the development of new marketing channels and tools

Document performance criteria used for evaluating business trends and activities

What you will need

Required

Bachelor's degree required

4+ years of work experience required

Preferred

MBA preferred

2+ years medical device or marketing experience preferred

Excellent presentation and interpersonal communications skills

$86,600 - $186,700 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.

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