Digital Marketing Specialist

VisionPoint Marketing • Raleigh, NC • 1d ago

About VisionPoint Marketing

VisionPoint Marketing is on a mission to become higher education's most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easier-and more successful-for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with VisionPointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters.

The Opportunity

We are seeking a Digital Marketing Specialist to drive measurable enrollment growth for our colleges and university client partners. This role is a critical function, working in close collaboration with strategists and account directors to execute specialized digital advertising campaigns (including SEM, social media, or programmatic media). The ideal candidate is passionate about constantly improving performance by leveraging data to inform optimizations that drive results. This is an opportunity to own campaign execution and contribute to the transformative power of higher education through excellent and efficient work.

What You'll Do

Collaborate with Marketing Strategists and Account Directors in the execution of digital marketing strategies and plans for VisionPoint's clients.

Execute advertising campaigns for multiple clients, across digital marketing channels within your designated specialty which may include:

multimedia/programmatic media (StackAdapt, YouTube, etc.)

SEM (Google Ads, Bing Ads, etc.)

social media (Facebook Ads, LinkedIn Ads, etc.)

Consult with our analytics team to plan, implement tracking, and manage marketing metrics within the platforms and marketing dashboards to contribute to campaign reports.

Utilize the full suite of platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to constantly improve campaign performance.

Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels.

Who You Are Experience & Attributes

Bachelor's degree in Marketing or a related field, or equivalent experience.

2-3 years of experience in a comparable role is preferred.

Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.

Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment.

Strong verbal, written and interpersonal skills.

Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job.

Passion to deliver work that's excellent and efficient.

Ability to effectively plan, anticipate and take proactive, appropriate action.

Thirst for knowledge and passion to learn and grow in your area of expertise.

Sense of ownership and accountability to the goals, the client and the team.

Willingness to actively contribute to VisionPoint's culture (https://www.visionpointmarketing.com/about-us/culture/) and embody our values (https://www.visionpointmarketing.com/about-us/vision-points/) .

A Quick Note

Don't quite meet all of our requirements? Apply anyways. Research shows that people from underrepresented identities are less likely to apply to a job if they don't match the posted requirements to a T. We at VisionPoint value diversity and want to continue creating a diverse, inclusive, and equitable environment. If this role and the prospect of serving the higher education sector excites you, but you are missing a few bullet points, we would still love to see your application. Even if this role isn't the right fit, there's a chance another role or a future opportunity could align with your experience.

VisionPoint Culture

We believe culture is a core benefit-not just a buzzword. VisionPoint thrives on passion for higher education, collaborative problem-solving, hard work, and a little fun along the way. We invest in our team members' growth, well-being, and fulfillment because we know that great work starts with a great culture. That's why it's important to us that future team members connect with - and contribute to - our culture (https://www.visionpointmarketing.com/about-us/culture/) . Our communication, collaboration, satisfaction, and growth are largely dependent upon how we all, as individuals, embrace and live out our values. We have a laser focus on knowing, providing solutions for, and advancing higher education because of its transformative power in the world.

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.

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