Location: Anywhere in Country
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Associate Director, Tax Marketing
Are you an experienced marketing professional with extensive, demonstrated capabilities in planning, producing and executing strategic, client-focused brand and marketing programs? Are you looking to take your skills to the next level? EY's Americas Tax Brand, Marketing and Communications (BMC) team has an opening for an experienced multichannel marketer with a strong demand generation background. Responsibilities will encompass a wide range of marketing programs to promote the practice's brand and reputation to external audiences, including current and future clients, future employees, regulators, the media and the communities within which we operate. This role will work directly with the Americas Tax BMC Director and EY Tax leadership, as well as other key stakeholders within various regions and business areas.
The opportunity
You will have the opportunity to develop and set the direction for Americas Tax brand and marketing campaigns, aligned to the Tax practice's strategic goals and revenue plan. Working closely with content partners, you'll develop insights that challenge thinking with greater focus on business implications, driving lead-gen activity and maximizing impact. You'll work agilely with enabling teams to codevelop and coordinate go-to-market programs aligned around key audience issues and themes and leverage clear, data-based metrics to optimize audience reach.
Your key responsibilities
You'll lead assigned Americas Tax brand and marketing programs, which are aligned to the practice's strategic goals and revenue plan. You will develop comprehensive marketing strategies and multichannel campaigns to drive demand and measurable impact. And you'll build relationships with the Tax practice leadership team, business development executives, and your BMC colleagues to meet business objectives.
Skills and attributes for success
Adept at creating strategic, targeted and effective go-to-market initiatives for Tax services and solutions
Proven track record of accomplishments in brand and marketing across channels, including campaign design and management, content marketing, organic and paid social/advertising, and events
Demonstrated success in building internal and external relationships at a senior level
Ability to manage relationships with external agencies, effectively articulating business needs and KPIs
Demonstrated knowledge of digital marketing/marketing automation platforms to target buyers, benchmark campaigns and track ROI
Ability to collaborate with other leaders to establish and administer annual budgets and manage expenditures in order to operate within approved budget guidelines
Ability to work autonomously when necessary in a virtual work environment, while maintaining connectivity with your team and other members of the practice
To qualify for the role, you must have
Minimum of 12 plus years of experience in marketing
Bachelor's degree in Business, Marketing or related field, MBA desired
An understanding of trends in Tax, including digital transformation in the industry, the implications of government policy changes, and how industries are affected by the evolution of Tax
Demonstrated success in managing teams and nurturing talent
Strong business acumen and understanding of how environmental factors affect the firm, practice, markets, and solutions
Excellent written and verbal communication, presentations, listening, interpretation and influencing skills
Outstanding project management, team building and interpersonal communication skills
Ability to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences
Poise and confidence to professionally interact with all levels of leadership
Ideally, you'll also have
Adept at knowledge sharing and a strong understanding of sales funnel content strategy including thought leadership
Capability to work on public relations initiatives such as local office awareness, community involvement, alumni relationships and sponsorships
Ability to project manage complex programs and drive associated and relationship building efforts
What we offer you
At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more .
We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $128,700 to $247,800. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $154,500 to $281,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.
Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Are you ready to shape your future with confidence? Apply today.
EY accepts applications for this position on an on-going basis.
For those living in California, please click here for additional information.
EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
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EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY's Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com .
