Global Media Lead, Direct Response Marketing, Reality Labs

Meta • Menlo Park, CA • 2d ago

Summary:

We are looking for a retail marketer with a focus on direct response to join our in-house organization of Direct Response Marketing experts responsible for planning and execution stewardship for all consumer campaigns across the Meta Reality Labs portfolio. Our team is focused on growing sales and usage of our products through paid and non-paid channels across the largest retail and non-retail platforms in the world. The core of our effort revolves around driving incremental impact and we partner closely with Data Science, Channel Marketing, Creative, Data Engineering, and Product teams to deliver outcomes for our business.

Required Skills:

Global Media Lead, Direct Response Marketing, Reality Labs Responsibilities:

Help shape and execute the short- and long-term retail strategy for the Reality Labs program by driving testing, infrastructure, creative, expansion, and signals roadmaps in collaboration with key cross-functional teams

Drive campaign execution with media agency partners

ensuring continuous improvement while exceeding key performance indicators, including both online and offline sales

Develop data-backed tactical recommendations within impactful work streams that ladder to overarching strategy

Proactively identify, propose, and implement initiatives that improve the team's impact, processes, tools, infrastructure, and workflows

Own outcomes for our products across several global retail platforms by defining campaign needs, strategy, and learning agendas, while providing data-backed insights and recommendations for internal and external teams to execute against

Build and manage relationships with cross-functional team members both internally and externally across a wide variety of disciplines (Marketing, Creative, Retail, Product, and Data Science) to ensure successful product outcomes

Minimum Qualifications:

6+ years of experience in growth marketing, retail marketing, digital marketing, or equivalent

Demonstrated experience owning global projects across multiple cross-functional stakeholders and external partners

Demonstrated track record working with data and experience taking an analytical approach across the marketing ecosystem

Experience with A/B testing, incrementality measurement, and channel optimization

Experience working directly with Data Science and evaluating marketing performance

Preferred Qualifications:

Familiarity working with US-based retail channels and international retail channels

Familiarity optimizing online and offline retail presence for consumer electronic products

Public Compensation:

$122,000/year to $176,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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