Website Marketing Specialist

New York Road Runners • New York, NY • 2h ago

About NYRR

New York Road Runners (NYRR) was founded in 1958 when a small group of passionate runners vowed to bring running to the people, and has grown from a local running club into the world's premier community running organization. NYRR's mission is to help and inspire through running, aiming to empower people of all ages and abilities to improve their health and well-being through the power of running and fitness.

NYRR's year-round offerings of races, community events, programs, and training resources provide hundreds of thousands of people with the motivation, know-how, and opportunities to start running and keep running for life. NYRR's premier event, the famed TCS New York City Marathon, attracts the world's top professional runners and committed amateurs alike, while also raising millions of dollars annually for charity and driving economic impact for New York City. NYRR is equally committed to the runners of tomorrow, passionately providing youth fitness programs that educate and inspire children in underserved communities in New York City, nationwide, and around the world.

Headquartered in New York City, NYRR is a 501(c)(3) organization. To learn more, please visit www.nyrr.org.

At New York Road Runners, we are committed to building an inclusive, diverse workplace by finding the best candidate for the job. We understand that skills come from a variety of different backgrounds. Checking off every single requirement on our job description is not necessary to apply. If you think you are a good fit and have a passion for the work we do, please submit your application. We are eager to learn about your experience and skills! You may be the right candidate for this or other open positions.

New York Road Runners is an Equal Opportunity Employer

About the Department

The Marketing and Communications Department set our brand tone. They construct and magnify stories and messages to help and inspire people through running, across advertising, media, brand strategy, creative materials, video, photography, race broadcasts, editorial, brand presentations, and multiple web and digital platforms. They connect with the world's best athletes and ambassadors to deepen NYRR's mission. They leverage channels ranging from international broadcasts to screens at our NYRR RUNCENTER, individual emails to mass media, and from digital journeys to race day signage. The Marketing and Communications team connects NYRR's initiatives and innovations to the hearts and minds of our community, inspiring them to run for life. Broadcast & Video Production team oversees NYRR's live television broadcasts, including the TCS New York City Marathon and United Airlines NYC Half, and manages the organizations video content creation with a focus on developing compelling and entertaining video content around existing events, programs, and initiatives to raise awareness, drive engagement, and attract monetization opportunities for the organization.

About the Position

The ideal candidate for this role is both creative and meticulous, always thinking of new ways to create the best possible web experience for our runners, while managing website Requests from internal stakeholders, and keeping a close eye on typos, broken links, and timely updates. The Specialist will report to the Director but will be trusted to oversee and execute projects on their own, with minimal oversight. The person who takes on this role will have the opportunity to evolve and grow the website to improve and deepen our runners' relationship with the organization.

The role requires editorial judgement and diplomatic decision making. NYRR's website is responsible for communicating a lot of different messages: It promotes our races and our coaching products, it clarifies logistical processes about those races and products, it celebrates the diversity and experience of the running community, it tells the story of NYRR's mission-driven work, it supports fundraising and membership, and much more. The person we ultimately hire for this role will be comfortable with and experienced at balancing multiple priorities.

Job Responsibilities (primary and secondary duties):

Manage and execute web-edit requests and updates from start through completion, including planning, execution, copywriting, project managing visual assets, and reporting on performance

Support the Director, Website Marketing, in the development and ownership of an insight and data-based optimization strategy for web performance

Develop and execute plans across events, races, products, initiatives, and general programming

Work with the Director, Website Marketing, and other colleagues across the digital team to map out a user journey that takes runners from awareness to acquisition and beyond

Support the Director, Website Marketing, with oversight of internal NYRR communication on the web editorial calendar

Occasional copywriting and editing

Occasional attendance of in-person races to assist social media content gathering

Design, build, and maintain responsive web pages, applying industry best practices in UI and UX to ensure intuitive, accessible, and engaging user experiences

Job Requirements

Experience:

3+ years of web content management and UX experience required

Education & Certifications:

Undergraduate degree in Marketing, Communications, English Literature, Creative Writing, a related discipline, or equivalent professional experience preferred

Skills and Attributes:

Extensive experience working with content management software, preferably Sitecore

Fluency in HTML and CSS

Expertise in SEO, SEM, and Google Analytics

Expertise in analytics and a/b testing, familiarity with testing software such as Hotjar

Proficient with the Microsoft Office Suite

Excellent project management skills

Proven ability to work cross-functionally with multiple teams, building and managing stakeholder relationships

Strong commitment to diversity, equity, and inclusion

Strong attention to detail

Excellent written and verbal communication skills

Other Requirements:

All staff are required to work the United Airlines NYC Half Marathon, RBC Brooklyn Half Marathon, and the TCS NYC Marathon.

Salary: $72k/year

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