Who is Stanley Martin Homes?
At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does.
Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first.
Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible.
If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of.
Explore Opportunities Today
The Marketing Specialist plays a critical role in executing marketing initiatives that support the strategic goals of assigned divisions and neighborhoods. This position is responsible for managing and implementing targeted marketing tactics to attract qualified prospects, while ensuring all materials and campaigns are aligned with the Stanley Martin brand and executed on time and within budget. The Marketing Specialist collaborates cross-functionally with internal departments, external vendors, and the broader marketing team to bring creative concepts to life, supporting both the development and delivery of media plans, advertising campaigns, and marketing collateral. Acting as both a project manager and creative liaison, the Marketing Specialist takes ownership of projects throughout their lifecycle. This role also provides support in maintaining brand standards, reinforcing company values, and contributing to a collaborative and professional working environment.
Responsibilities and Duties:
Execute marketing tactics to drive qualified prospects to assigned divisions and neighborhoods.
Own the lifecycle of marketing projects-from planning and development to execution and delivery- ensuring alignment with divisional goals and deadlines.
Collaborate with the Digital Marketing Team, Marketing Manager, Director of Marketing, and other internal stakeholders to execute divisional marketing plans and campaigns.
Manage division-specific marketing requests, delivering projects that support broader business objectives
Maintain and update website content, including promotional messaging, home design information, imagery, and available home listings.
Lead the creation and production of all marketing collateral including brochures, site plans, and floor plans
Coordinate sales office kiosk content creation and updates for assigned neighborhoods
Oversee ordering and organization of photography, virtual staging, video, and virtual tours for neighborhoods and home designs; ensures timely uploads to the website, DAM system, kiosk, and Google My Business listings.
Work with external vendors to produce marketing assets such as interactive site plans, floor plans, renderings, virtual staging, and visualizers.
Create and schedule email marketing campaigns for assigned neighborhoods.
Ensure brand consistency and compliance with legal guidelines across all channels and materials.
Assist with managing assigned divisional marketing budgets, tracking expenses accurately and reporting as needed.
Participate in regular sales and marketing meetings; communicate updates and ensure follow-through on assigned action items.
Support Director of marketing and Marketing Manager on other projects as needed
Represent the company in a professional manner in all internal and external interactions and communications.
Adhere to the company's Mission, Vision, and Values
Position Standards:
Team player with a positive attitude and ability to work independently
Highly organized, able to manage multiple projects and meet deadlines
Detail-oriented, completes tasks thoroughly and accurately
Takes initiativeand follows through on projects from start to finish
Professional and dependable, with a focus on customer service
Position Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field
2-3 years of experience on an internal marketing team or at an agency
Creative thinker with strong judgement across different @types of media
Strategic mindset with a focus on solving problems proactively
Strong communicator with clear written and verbal skills
What's In It For Me:
Access to competitively priced, high-quality health care options through Aetna, and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
12 weeks of paid maternity leave through our Short-Term Disability Plan
Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
Continue your education with tuition and certification reimbursement
Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
Protect yourself from identity theft or travel mishaps with our no-cost coverage
Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
Get access to your paycheck early with an advanced pay option through Dayforce Wallet
Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more
Stanley Martin Homes has been building new homes since 1966. Headquartered in Reston, VA, Stanley Martin Homes is one of the nation's fastest-growing homebuilders, having built more than 25,000 homes and operating in 14 metropolitan areas and seven states, including Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia. Named National Builder of the Year in 2021 by Builder Magazine, Stanley Martin Homes is driven to deliver on its mission to "design and build homes people love at a price they can afford."
At Stanley Martin Homes, you're not just joining a company-you're joining a team. Whether your passion is in sales, construction, or operations, you'll contribute to delivering an exceptional home buying experience that helps people realize their dreams.
To hear from our team members about why they love working at Stanley Martin Homes, click here (https://www.stanleymartin.com/who-we-are/careers) .
Job Details
Job Function Individual Contributor
Pay Type Salary
Our company adheres to the spirit and intent of EEO. We promote a safe and drug-free workplace. We offer a competitive package of compensation, benefits, and a remarkable working environment. EOE/M/F/D/V/SO
