Client Success Manager, Marketing Anaytics

Advance Local • Birmingham, AL • 1d ago

Job Description

Strengthening and empowering all of the communities we serve

About BookingsCloud

BookingsCloud is a pioneering SaaS marketing platform developed for professional vacation rental managers. Backed by a major media company, we automate paid social campaigns using real-time property and market data, helping managers grow direct bookings, maximize revenue, and reduce reliance on OTAs.

Position Overview

We are seeking an experienced, data-savvy Client Success Manager, Marketing Analytics who can combine strong analytics skills with client-facing strategy. In this role, you will own a portfolio of accounts, lead client reviews, and translate GA4, Meta Ads, and booking data into clear ROI stories that drive trust and growth in monthly campaign budgets.

This is an individual contributor position with the opportunity to help shape the future of client success and analytics at BookingsCloud. It's ideal for someone who thrives on turning complex performance data into compelling client narratives and is eager to prove how marketing investments can fuel revenue growth.

Key Responsibilities

Client Success & Analytics

Lead client onboarding, monthly calls, and monthly business reviews.

Translate GA4, Meta Ads, and booking data into ROI-focused recommendations.

Create client-facing report packs (Pageengagement, booking windows, pacing, revenue, ROAS with confidence ranges).

Identifyand recommend opportunities to increase monthly campaign budgets, property prioritization, and align spend with seasonal alignment.

Playbook & Best Practices

Refine and implement the 90-day client success playbook across your accounts.

Document client success stories and share best practices with the team.

Develop repeatable templates and reporting frameworks that scale.

Collaboration & Insights

Partner with product and data teams to improve dashboards, attribution models, and reporting.

Provide actionable client feedback as we expand into other digital channels.

Support marketing and sales with referrals, case study development, and client expansion opportunities.

Qualifications

Bachelor's degree or equivalent experience.

Minimum 5 years in client success, account management, or marketing analytics.

Strong command of GA4, Meta Ads Manager, attribution models, and cross-channel campaign reporting.

Experience with Google Ads/PPC and familiarity with SEM and multi-channel tracking.

Proven ability to increase client budgets through data-driven storytelling.

Executive presence with excellent communication skills for business owner and CMO conversations.

Process-oriented with experience creating playbooks, templates, or scalable client programs.

Proficient in Excel with the ability to analyze large sets of client PMS and website data

Strong presentation skills.

Nice to Have

Experience driving budget expansion or account growththrough marketing analytics.

Hands-on campaign execution in paid social or paid search.

Hospitality or travel marketing experience

Location & Travel

Remote (U.S.), though role operates on CST/EST business hours.

Plan for travel up to20%of the time for conferences, or team meetings, etc.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Cloud Theory, Fox Dealer, Hoot Interactive, Red Clay Media, Search Optics, Subtext.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

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