Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
The Seasonal Resort Marketing Specialist for Jack Frost / Big Boulder Resorts is a critical team member for bringing to life the resort brand strategy and the guest experience. This is achieved through events and activations, partner integrations, in-resort messaging and signage, guest-facing promotional material, content capture, go-to-market support, and website ownership. The Seasonal Resort Marketing Specialist will be on the Resort Marketing Team, reporting to the Field Marketing Manager; working cross-functionally to serve as one of the on-the-ground marketing representatives at the resort. This candidate will have a strong background as a Brand Generalist, with an ability to work cross functionally across numerous stakeholders and departments, manage multiple priorities, and work closely with internal operational departments, vendors and various town/local/community groups and organizations. This person will assist in delivering results safely and on-time in a fast-paced environment and with an understanding of others' needs. Flexibility and a positive attitude are crucial. This position is based in-resort at Jack Frost / Big Boulder Resorts. Remote work will not be possible for this position. Weekend, Holiday and Evening work may be required.
Job Specifications:
Starting Wage: $22.00/hr - $26.03/hr
Employment Type: Winter Seasonal 2025/2026
Shift Type: Full Time hours available
Minimum Age: At least 18 years of age
Housing Availability: No
Job Responsibilities:
Collaborate on events and brand activation plans that bring the resort brand to life. By developing a deep understanding of the market and the resort brand, and bringing an ability to develop strong relationships with cross-functional teams to turn ideas into action, this candidate will assist in the ideation and execution of events, activities and activations that elevate the guest experience in a way that is most meaningful to guests. This includes collaborating with the centralized resort marketing and mountain operation teams. This position will direct external agencies and contractors, vendors, partners and event staff as needed in order to execute activations, events and brand experiences. This person will act as a project manager and collaborate with various stakeholders to prioritize workflows. Managing complex, high-volume and rapidly changing information to bring solutions to problems and opportunities will be a critical function of the role.
Help execute partner integration on-mountain/in-resort in partnership with the Strategic Alliance team. This responsibility involves ideating and collaborating with cross-functional teams to create opportunities and value for strategic alliance partners in- resort. This includes delivering successful partner events, activation, signage and other deliverables, as well as facilitating partner photo shoots. This role acts as the on-the- ground marketing representative to align and support partner and resort brand goals.
Assist on-mountain/in-resort content capture and the promotion of the resort.In this role, this person will assist all in-resort content capture for the resort, hosting brand and
photo shoots with third-party creative and content vendors that will be used for social media and website content, and other Marketing and PR purposes. They will help facilitate the flow of content from the resort location into the centralized content and creative teams. The candidate will bring an ability to manage creative vendors and contractors.
Direct and execute in-resort messaging, signage and guest-facing promotional materials in and around the resort.In this role, this person will be responsible for overseeing all aspects of ensuring the manifestation of the resort's brand as part of the in-resort guest experience as well as promoting company-wide initiatives and lines of business, which includes, but is not limited to, creation and deployment of in-resort signage and messaging and guest communications.
Job Qualifications:
Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
2+ years of marketing, event, sales or other related experience
Microsoft Office, Social Media channel familiarity
Excellent English language and writing skills.
High degree of organization, attention to details and level of professional conduct. Self- starter, ambitious and multi-tasker.
Must be able to work holidays, weekends and evenings as needed
Must have reliable transportation to and from the resort.
Preferred:
Field Marketing or Event Management Experience
Beginner to intermediate level skier or snowboarder ability - comfortable on all green terrain
The expected Total Compensation for this role is $22.00/hr - $26.03/hr. Individual compensation decisions are based on a variety of factors.
Job Benefits
Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
MORE employee discounts on lodging, food, gear, and mountain shuttles
401(k) Retirement Plan
Employee Assistance Program
Excellent training and professional development
Full Time roles are eligible for the above, plus:
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
Free ski passes for dependents
Critical Illness and Accident plans
Vail Resorts offers a 'Hybrid' work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.
We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 511496
Reference Date: 09/09/2025
Job Code Function: Marketing
