Director, Digital Marketing and Experience
Department: HNH Marketing
Location: Montvale, NJ
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COMPANY OVERVIEW:
Balchem Corporation develops, manufactures, and markets specialty ingredients that improve and enhance the health and well-being of life on the planet, providing state-of-the-art solutions and the finest quality products for a range of industries worldwide. Our corporate headquarters is located in Montvale, New Jersey and we have a broad network of sales offices, manufacturing sites, and R&D centers, primarily located in the US and Europe. Founded in 1967, Balchem is a publicly traded company (NASDAQ - -BCPC-) with annual revenues over $950 million and a market cap exceeding $5.0 billion. The company consists of three business segments: Human Nutrition & Health; Animal Nutrition & Health; and Specialty Products. Balchem employs over 1,400 people worldwide who are engaged in diverse activities, committed to developing the company into global market leadership positions. To learn more about our dynamic, stable and growing company, visit www.balchem.com.
POSITION SUMMARY:
We are currently seeking a Director, Digital Marketing and Experience based out of our corporate headquarters in Montvale, NJ. In this new role, the individual will own end to end digital marketing for our Human Nutrition & Health (HNH) segment -strategy, roadmap, team, and performance to drive brand relevance, customer & consumer engagement, and commercial impact. Acts as the enterprise enabler for digital excellence by governing the marketing technology stack, standards, and best practices across divisions/BUs in partnership with Corporate Communications and IT.
ESSENTIAL FUNCTIONS:
Strategy & Roadmap
Translate HNH strategic objectives and BU priorities into a one HNH digital strategy and 12 to 18-month roadmap with OKRs and resourcing plans.
Define the digital operating model incl. toolkit (MarTech Stack and vendors, service catalog, intake, roles) and governance that balances corporate and division/BU demands.
Own lead lifecycle & revenue ops: define MQL/SQL stages, routing rules, and lifecycle dashboards with HubSpot/Salesforce alignment
Governance & Prioritization
Chair a Digital Steering Committee with senior stakeholders (Divisions/BUs, Corporate Comms, IT) to align the roadmap and resolve challenges and priorities.
Embed cross functional work orchestration backbone from strategy to execution.
Own Web & UX
Own balchem.com/HNH roadmap and performance: information architecture, UX/content quality, accessibility, SEO health, and measurement-partnering with Corporate and agencies.
Drive continuous SEO improvements leveraging BrightEdge data and cross page content plans.
Social Media Strategy & Channel Leadership HNH
Define channel logic & ownership. Establish the purpose, audience, role, and success metrics for each social channel - Build the SoMe strategy aligned to brand & consumer programs. Translate portfolio and brand strategies and consumer awareness pilots into platform specific content strategies and paid/organic mixes. Ensure tight integration with launch plans, MarCom/PR, and digital campaigns.
Nurture channels & communities. Grow healthy follower bases a unity management, employee advocacy; coordinate with MarCom, BD/Brand leads, and Science to effectively amplify strategic content.
Paid social & amplification. Plan and optimize paid social, integrate with HubSpot journeys, and ensure UTM discipline for reliable attribution into the performance scorecard.
Demand Engine (CRM/Marketing Automation)
Own the HNH marketing use of HubSpot (in coordination with Corporate and IT), including list governance, subscription/GDPR compliance, lead capture, scoring, nurturing, and handoff to Salesforce with clear routing rules and reporting.
Define digital campaign architecture (email, landing pages, paid/organic, social) and ensure robust attribution, UTM discipline, and ROI tracking.
Performance, Analytics & Insights
Build an executive digital scorecard with leading/lagging indicators: Brand awareness, Engagement, Lead generation, Revenue impact, and Channel health.
Establish reporting rhythms and postmortems; feed insights into briefings for future content, launches, and media.
Launch & Innovation Enablement
Partner with BD/Brand leads and MarCom to digitally enable new product/content launches, campaigns and timely content, and omnichannel activation.
Compliance & risk management
Enforce LRC review requirements, ensure LRC alignment, claims discipline, and GDPR compliant subscription flows on social to CRM capture; maintain response playbooks and escalation for issues/crisis.
People Leadership & Vendors
Lead, coach, and grow a high performing digital team; clarify roles, boundaries, and development paths; manage partners and budgets to deliver quality at speed.
Budget ownership for digital channels, platforms, and agencies per Delegation of Authority; may initiate and recommend contracts/SOWs; signature authority per Corporate Contract Review, Approval & Signature Policy.
REQUIREMENTS:
Bachelor's in marketing/business/communications; MBA or advanced degree preferred.
10+ years in digital marketing with 5+ years leading teams; proven success building multichannel digital engines in B2B/B2B2C health & nutrition.
Deep exposure to HubSpot, WordPress, analytics/BI, SEO (e.g., BrightEdge), and social scheduling; understanding of Salesforce handoff and routing.
Demonstrated ability to implement steering forums, and portfolio prioritization across matrixed stakeholders, familiarity with legal & approval workflows for compliant activation.
Strategic and creative integrator; excellent stakeholder management, crisp communicator, data driven decisionmaker, and builder/optimizer of processes and teams.
The salary range for this role is between $150,000 and $180,000 per year, plus bonus, depending on qualifications and experience.
Balchem is committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility.
HP123
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