Our Company
We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It's an exciting time to be a part of H&R Block!
What you'll do...
The Adobe Experience Platform (AEP) Architect is a senior leader on the business side (Marketing/Analytics department) responsible for overseeing H&R Block's investment in Adobe Experience Platform and its related applications (Adobe Journey Optimizer, Real-Time CDP & CDP Collaboration, Adobe Analytics, Adobe Target, Adobe Mix Modeler, and Customer Journey Analytics). This role serves as the strategic owner of these platforms, ensuring they are fully leveraged to deliver personalized customer experiences , data-driven insights, and cross-channel marketing success. The AEP Architect will define the platform roadmap , align it with marketing strategies, and work across teams to implement and optimize solutions. The ideal candidate is a martech strategist with deep Adobe expertise who can translate business objectives into technical requirements, orchestrate complex integrations, and evangelize the use of AEP capabilities to drive marketing ROI.
Day to day, you'll...
Develop and maintain a unified strategy and multi-year roadmap for Adobe Experience Platform and related tools
Continuously identify new use cases and opportunities to leverage AEP (including AJO, RTCDP, CJA, AMM, etc.) in support of marketing and customer experience objectives
Ensure H&R Block's AEP investments are aligned with business goals and deliver measurable value
Architect end-to-end solutions that connect Adobe Experience Cloud products with each other and with H&R Block's broader technology ecosystem
Design how data will flow into AEP (from CRM, websites, mobile apps, etc.) and out to activation channels, ensuring seamless integration of Adobe Journey Optimizer, Real-Time CDP, Adobe Analytics, Target, and other tools
Oversee technical integration of AEP with external systems ( e.g. Salesforce Marketing Cloud for messaging, data warehouses like Snowflake/Databricks for enrichment) in partnership with IT, making sure solutions are scalable and reliable
Govern the customer data usage within AEP with a focus on quality, privacy, and compliance
Define data schemas (XDM) and identity stitching approaches in Real-Time CDP that support a single customer view
Implement data governance policies (consent management, GDPR/CCPA compliance) and work with legal/privacy teams to enforce privacy-centric data collaboration use cases via RTCDP Collaboration
Ensure data ingested and activated through AEP meets security and quality standards, and that profile data is used responsibly across marketing programs
Guide the design of personalized customer journeys and experiences using Adobe tools
Advise on the setup of Adobe Journey Optimizer (AJO) for orchestrating omni-channel journeys (triggered messages, next-best-action programs) and ensure integration of decisioning logic with Real-Time CDP segments
Oversee usage of Adobe Target for on-site personalization and testing, in coordination with the Testing Lead, to guarantee consistency between in-app/onsite personalization and offsite journey messaging.
Work with analytics teams to configure Customer Journey Analytics (CJA) and Adobe Analytics to harvest insights from the AEP ecosystem
Ensure that data from AEP (profiles, segments, journey outcomes) is connected to reporting dashboards and Adobe Mix Modeler for marketing mix modeling and attribution
Champion a feedback loop where learnings from analytics (campaign performance, attribution results) inform new audience strategies or journey tweaks in AEP
Serve as the bridge between business and IT for Adobe Experience Cloud initiatives
Lead cross-functional working groups or a Center of Excellence for AEP to ensure alignment and transparency on platform usage, upcoming releases, and ongoing projects
Oversee any consulting or vendor partnerships related to the AEP rollout and enhancements
Coordinate with IT on environments, deployments, and resolving technical issues impacting the business use of the platform
Establish and enforce governance frameworks for the Adobe platforms
Monitor platform usage for adherence to best practices and intervene to course-correct as needed
Maintain up-to-date documentation and runbooks for business users of AEP tools
Conduct training sessions and demos for marketing and analytics teams to demonstrate new features
Mentor junior team members or power users in how to build effective experiments, audiences, and journeys
Define KPIs to track the business impact of AEP initiatives (e.g., lift in conversion due to personalization, improved campaign speed-to-market, incremental revenue from better targeting)
Work with analytics to produce regular readouts for leadership on how personalization and journey efforts are contributing to business outcomes
What you'll bring to the team...
Education:
Bachelor's degree in Marketing , Business, Computer Science, or related field
Work Experience:
7+ years of experience in digital marketing technology or marketing analytics roles, with at least 3-5 years directly working with Adobe Experience Cloud tools
Deep, hands-on knowledge of Adobe Experience Platform (AEP) and its applications - including Real-Time CDP (customer profiles & segmentation), Adobe Journey Optimizer (journey orchestration), Customer Journey Analytics, and Adobe Target
Familiarity with setting up data schemas, segments, and destinations in AEP is required
Ability to work with IT on connecting data sources (web, mobile, call center, CRM databases) into AEP and setting up outbound connections to marketing channels or ad platforms
Knowledge of data structuring (JSON, XDM schemas) and identity resolution concepts is required
Solid grounding in marketing analytics and experiment design, including comfortability interpreting the results of personalization campaigns or journey cohorts, and working with analytics teams to derive insights
Proven project leadership and organizational skills
Excellent communication skills, both in translating technical details to non-technical stakeholders and in capturing business needs to communicate to technical teams
E xperience leading a Center of Excellence or acting as a lead architect/advisor guiding teams in adopting new technology
It would be even better if you also had...
Familiarity with broader Adobe Marketing Cloud applications, such as Adobe Experience Manager (AEM) or Marketo Engage, and how they might interface with AEP
Experience working with non-Adobe marketing technologies that are part of a typical ecosystem, such as Salesforce Marketing Cloud (ExactTarget), CRM systems, DMPs, or data onboarding services like LiveRamp
Hands-on experience with analytics or BI tools (Tableau, PowerBI ) to create marketing dashboards, or familiarity with data science concepts (predictive scoring, propensity models)
Background in financial services, healthcare, or other highly regulated industries
Knowledge of web performance and optimization techniques related to tags and scripts (e.g., familiarity with Adobe Web SDK / Launch and how client-side personalization impacts site performance)
Experience managing relationships with martech vendors or consultants
Adobe Certified Expert (ACE) or Architect certifications in AEP or related modules
Why work for us
Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. You'll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being. Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com (https://www.blockbenefits.com/public/welcome) . Equal Opportunity Employer: H&R Block does not tolerate discrimination based on a person's race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereo@types and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.
Pay Range Information
The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.
Pay Range
$101,200.00 - $161,900.00/Yr.
