Product Marketing Manager

Robert Half • Houston, TX • 2h ago

Description

About the Role:

We are seeking a strategic and data-driven Marketing Manager to lead the digital growth and brand presence for our steel and metals supply business. This role blends eCommerce strategy, product marketing, and SEO/SEM execution with a deep understanding of digital marketing best practices to drive awareness, traffic, and conversions. You'll be responsible for developing and implementing omnichannel campaigns that position our products competitively in the industrial supply space while scaling our online sales ecosystem.

Key Responsibilities:

eCommerce & Digital Growth

Oversee the eCommerce strategy, ensuring high-performing product pages, user experience optimization, and accurate digital merchandising.

Drive digital engagement across web and online storefronts through conversion-rate optimization and strategic content enhancements.

Monitor UX metrics, session behavior, and traffic sources to identify improvement opportunities.

Product Marketing

Create and manage product positioning, messaging, and digital content across the steel and metals product catalog.

Lead go-to-market plans for new products and service rollouts, including content, digital support, and campaign planning.

Collaborate with internal teams to produce technical documentation, spec sheets, and sales enablement materials.

SEO, SEM & Paid Media

Own SEO/SEM strategy for the website and product pages-conduct keyword research, optimize content, and monitor technical SEO health.

Manage Google Ads, remarketing campaigns, and paid LinkedIn programs to drive qualified leads and conversions.

Run A/B testing and performance audits; use data to inform decisions and adjust strategy.

Digital Marketing & Campaign Execution

Lead end-to-end digital marketing campaigns across email, social media, and paid channels.

Build nurture flows, retargeting segments, and tailored messaging to increase engagement and lifetime value.

Align campaigns with the sales cycle to support pipeline velocity and customer acquisition goals.

Analytics, Reporting & Optimization

Track KPIs across all digital channels, report on campaign performance, and continuously test and optimize efforts.

Use tools like Google Analytics, SEMrush or HubSpot to assess trends and report ROI to stakeholders.

Manage digital budgets effectively and allocate resources toward highest-performing channels.

Requirements

Qualifications:

5-8 years of experience in digital marketing, product marketing, and/or eCommerce, ideally in a B2B, industrial, or manufacturing setting.

Strong command of digital marketing strategy-SEO, paid search, email automation, content creation, and analytics.

Hands-on experience with tools like Google Ads, LinkedIn Campaign Manager, Mailchimp or Pardot, Google Analytics, and CMS platforms such as WordPress, Magento, or Shopify.

Deep understanding of the industrial buyer journey and how to position technical products effectively across channels.

Excellent written and verbal communication skills with the ability to translate technical specs into compelling messaging.

Highly organized, deadline-driven, and confident working both independently and collaboratively across departments.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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