(REMOTE) Marketing Operations Manager

Insight Global • Santa Monica, CA • 2h ago

Job Description

Our entertainment client is looking for a Marketing Manager to join the Marketing Operations team. This individual will help drive the execution and campaign delivery of Marketing's lifecycle communications to enable the initiatives and objectives of our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate.

Team Overview: Half of the team sits in Singapore and the other half is in Melbourne so this individual should sit in PST ensure coverage overlaps

Responsibilities include:

Build, test and deliver lifecycle messages

Execute messaging optimization and best practice adoption

Run split and multivariate tests, ensuring test protocols are administered to minimize bias

Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers

Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressed

Monitor messaging programs and campaigns and mitigate or flag issues to partners

Traffic messages utilizing targeting capabilities

Implement and audit all analytic encoding to enable messaging effectiveness

Drive messaging reporting and run adhoc analysis when requested

Ensure all messages conform to GDPR, and other legal or compliance requirements

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

*Must sit on west coast to cover hours 10am-7pm PST (100% remote)

4+ years of professional Marketing experience executing CRM/Lifecycle channel optimization and insights for email, push, sms, in-app messaging channels and platforms

Proficient working in Braze (preferred), Salesforce Marketing Cloud, or other lifecycle marketing platforms

Strong understanding/administration of best practices

Working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)

Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers

Experience supporting a regionally distributed stakeholder team

Strong communication and management of stakeholders

Working knowledge of agile methodologies (Jira/Confluence)

Ability to be on-call, when high priority business needs necessitate

Bachelor's degree in Marketing, IT, Computer Science or related field * Certified in one main platform Lifecycle Marketing

Background in subscription services

Fluency in Korean or Japanese

Go to Apply

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