Associate Marketing Manager, Crate and Kids

Crate & Barrel • Northbrook, IL • 7h ago

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people's homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making-and our story is still unfolding.

We're here for it. We think you should be too. We're looking for a driven professional with an inclusive mindset to join our team as an Associate Marketing Manager, Baby Registy.

The Associate Marketing Manager, Baby Registry is responsible for leading the development, planning, and implementation of marketing campaigns specifically for the Baby Registry program and lifestage initiatives. As the primary point of contact for this crucial growth area, this role requires a solid understanding of how to drive the business through complex omni-channel marketing and a focus on new customer growth as well as retention strategy for this key audience.

This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

A day in the life as an Associate Marketing Manager Baby Registry...

Strategic Program Ownership: Operational ownership of the Baby Registry program (acquisition, engagement, completion, sales). Champions program KPIs and leads cross-functional teams through marketing campaigns and other key initiatives

Baby Registry Growth: Focus on developing aggressive acquisition strategies specifically aimed at driving Baby Registry creates and increasing list value through targeted marketing campaigns

Lifestage Marketing Strategy: Leads collaboration with the lifecycle and paid marketing teams on comprehensive strategies for our "ages and stages" segments, fueling Baby Registry acquisition to cultivate long-term retention

Vendor-Funded Marketing: Coordinates all aspects of vendor-funded marketing programs specifically aligned with Baby Registry and targeted audiences. Maintains strong relationships with 3rd-party brands to grow the program and coordinates with cross-functional channel owners to execute on these campaigns

Cross-functional Collaboration: Partners with teams across Marketing, Merchandising, Creative, and Digital/Ecom for all registry-related initiatives and integrated vendor programs. Works with Finance team on planning and accruals for relevant marketing budgets and tracks progress against program plans

Performance Analysis & Optimization: Analyzes performance metrics for the Baby Registry program against organizational strategies and drives actionable insights for continuous improvement. Utilizes data, both internal (program results) and external (market trends), to identify areas of improvement for the Baby Registry program in order to grow its market share

Partnerships & Outreach: Identifies and cultivates strategic partnerships both internally and externally as relevant to grow the baby registry audience

What you'll bring to the table...

Demonstrated ability to drive growth through effective, cohesive omni-channel campaigns and initiatives

Strong business acumen and analytical skills at both macro and micro levels

Solid project management expertise and ability to juggle multiple projects and priorities simultaneously

Clear and concise written and oral communication skills

Experience writing and delivering content briefs

Highly collaborative and flexible team player

Resourceful problem solver with a drive for continual improvement

We'd love to hear from you if you have...

4 years of relevant marketing experience; retail experience is a plus

Bachelor's degree or relevant work experience

Experience in borad base of marketing vehicles such as email, paid edia, social

Minimum Starting Rate: $58,000.00 Annually

Up to: $75,000.00 Annually

Pay ranges will be adjusted upward as needed to comply with applicable state and local law. In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.

Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as "the Company". The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request. The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

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