JOB REQUIREMENTS: Identify, develop, or evaluate marketing strategy,
based on knowledge of establishment objectives, market characteristics,
and cost and markup factors. Formulate, direct, or coordinate marketing
activities or policies to promote products or services, working with
advertising or promotion managers. Evaluate the financial aspects of
product development, such as budgets, expenditures, research and
development appropriations, or return-on-investment and profit-loss
projections. Direct the hiring, training, or performance evaluations of
marketing or sales staff and oversee their daily activities. Negotiate
contracts with vendors or distributors to manage product distribution,
establishing distribution networks or developing distribution
strategies. Initiate market research studies, or analyze their findings.
Coordinate or participate in promotional activities or trade shows,
working with developers, advertisers, or production managers, to market
products or services. Position Title: Director of Marketing Reports To:
Chief Executive Officer Status: Full-time, exempt Location: Visit
Beloit, 656 Pleasant St., Beloit, WI 53511 (non-remote) Expected
Results: Global Result: Position the Greater Beloit region as a
top-of-mind destination for travelers. Regional Result: Increase tourism
expenditures, economic growth, and positive media exposure. Position
Result: Develop and manage a comprehensive, strategic marketing plan
that drives visitation and enhances the region\'s brand. Position
Overview: Visit Beloit, the official destination marketing and
management organization for the Greater Beloit, Wisconsin region, is
seeking an experienced, visionary marketing leader to elevate the
area\'s profile as a vibrant travel destination. This role oversees
advertising and branding initiatives and requires a balance of
creativity, strategy, and strong management skills. The Director of
Marketing is responsible for executing an annual marketing plan designed
to attract visitors and increase local economic impact. The ideal
candidate is a dynamic leader and collaborative partner who thrives in a
fast-paced environment, embraces community engagement, and demonstrates
a passion for tourism. This position also manages relationships with
external vendors, oversees contracts, and ensures that marketing
programs are innovative, effective, and aligned with organizational
goals. Success in this role requires strategic thinking, budget
management, and the ability to communicate the work and value of Visit
Beloit to stakeholders and partners. Essential Functions: Manage and
strengthen the Visit Beloit brand and brand voice across all channels.
Lead the development of short- and long-term marketing strategies,
annual plans, and budgets. Oversee the creation and distribution of all
marketing and promotional materials. Build and maintain strong
relationships with tourism-related businesses and community
stakeholders. Direct and manage key initiatives, including: o Market
research and data-driven insights o Print and digital literature
production o Destination promotional campaigns o Partner and stakeholder
databases o Visual asset management o Visit Beloit websites (WordPress
and Wix) Collaborate with staff to ensure timely and effective project
execution. Evaluate, hire, and manage outside vendors and creative
partners. Engage with the Greater Beloit Partnership on contracted
marketing projects. Represent Visit Beloit in media appearances and
public engagements, as necessary. Ability to manage staff fostering
professional growth and accountability. Perform additional duties as
assigned to advance organizational goals. Critical Knowledge, Skills,
and Abilities: Deep understanding of marketing principles, including
brand management and tourism marketing. Creative graphic design skills
that can showcase our organization and destination. Proven success in
managing projects from concept throughexecution. Strong verbal and
written communication skills, including copywriting and editing.
Collaborative team player with strong leadership abilities. Excellent
organizational and multitasking skills, with attention to detail.
Ability to motivate and manage people and partners effectively. Strong
negotiation and vendor management skills. Proficiency with Microsoft
Office and Adobe Creative Suite. Education/Experience Requirements:
Minimum of five years of progressive experience in tourism marketing or
a closely related field. Bachelor\'s degree in marketing, tourism,
communications, or a related discipline. Physical Requirements: This
role requires the ability to remain seated for extended periods, moving
around the office to access files and equipment, and operate standard
office technology. The position also requires frequent communication
with individuals and occasional lifting of up to 50 pounds. Reasonable
accommodations may be made to enable individuals with disabilities to
perform essential job functions. About Visit Beloit: Visit Beloit is
dedicated to promoting the Greater Beloit region as a premier travel
destination in the Midwest. By driving tourism, we strengthen the local
economy, support jobs, and enhance the community\'s quality of life. Our
work is an investment in both visitors and residents. Our Values 1.
Integrity - Acting ethically and transparently in everything we do. 2.
Collaboration - Building meaningful partnerships with stakeholders,
businesses, and municipalities. 3. Innovation Staying ahead of trends in
destination marketing and management. What We Offer Competitive
compensation and benefits including paid time off, sick leave, and
holidays, as well as employer-provided health, dental, vision, life,
accident, short- and long-term disability insurance. SIMPLE-IRA plan
with company match. A supportive and mission-driven team environment. To
Apply: Submit your cover letter and resume to Celestino Ruffini, CEO,
celestino@visitbeloit.com. ** OTHER EXPERIENCE AND
QUALIFICATIONS: Minimum of five years of progressive experience in
tourism marketing or a closely related field. Bachelor\'s degree in
marketing, tourism, communications, or a related discipline. **
APPLICATION INSTRUCTIONS: E-Mail a Rsum: celestino@visitbeloit.com
